Performance marketing manager

15 hours ago

Noida, India Hookaba Full time

1. Company Description Enter HOOKABA - where your LED wearables become a canvas for your emotions, connecting your inner and outer worlds At HOOKABA, we believe fashion goes beyond your choice of clothing and accessories; it's connected deeply to your self-expression, reflecting who you are and what you stand for. Whether you're feeling bold and adventurous, calm and serene, or somewhere in between, there's a HOOKABA product for you. With our Innovative Designs and Premium Materials, express yourself in style wherever life takes you. Role Overview: We are looking for an experienced and data-driven Performance Marketing Manager to develop, execute, and optimize paid marketing campaigns across digital channels. The ideal candidate has a strong grasp of current marketing tools, analytical ability, and a proven track record of driving measurable ROI, customer acquisition, and growth. Key Responsibilities: 1. Strategy & Planning - Develop and execute performance marketing strategies across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, and other paid platforms. - Plan and manage budgets to ensure maximum ROI and efficient CAC (customer acquisition cost). - Conduct market research, competitor analysis, and audience segmentation. 2. Campaign Management - Set up, manage, and optimize paid campaigns (Search, Display, Shopping, Social, App Install, Remarketing, etc.). - Continuously A/B test ad creatives, landing pages, bidding strategies, and targeting options. - Collaborate with design, content, and product teams to create high-performing ad creatives and copy. 3. Analytics & Optimization - Track, measure, and analyze campaign performance using Google Analytics, Ads Manager, and attribution tools. - Monitor key metrics such as CTR, CPC, CPM, ROAS, CAC, and LTV to drive data-backed decisions. - Generate weekly/monthly reports and share insights with stakeholders. 4. Growth & Innovation - Identify new channels and growth opportunities (Affiliate, Influencer Marketing, Programmatic, etc.). - Stay updated with platform changes, digital trends, and best practices. - Implement automation tools for campaign efficiency and scaling. Key Skills & Qualifications: - Bachelor’s degree in Marketing, Business, Communications, or a similar field. - 3–6 years of experience in performance marketing or digital advertising. - Hands-on experience with Google Ads, Facebook Business Manager, Google Analytics, and marketing automation tools. - Strong analytical skills and proficiency in Excel/Data Studio. - Experience in e-commerce, D2C, or startup environments is a plus. - Creative mindset with a strong understanding of audience behavior and storytelling in ads. - Excellent communication, time management, and project management skills. Success Metrics / KPIs: - ROI / ROAS on campaigns - Reduced CAC and improved LTV - Conversion rate and lead quality - Budget efficiency and scaling performance - Growth in revenue, traffic, and brand visibility Please do not apply here if you are looking for fancy corporate office, organized way of working But please apply - If you are looking to make an impact - If you are willing to work directly with Founder - If you are willing to invest your time and energy today for hopeful exponential growth tomorrow - Ability to handle high-pressure situations and manage time efficiently

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