Business Development Associate

Job Description Business Development Associate (BDA) - High-Ticket B2C About Mentoria Mentoria is a leading career guidance and skill development platform dedicated to empowering individuals through informed career decisions and professional certification. We believe in providing the best tools and training to those who guide others. We are currently seeking a highly motivated and tenacious Business Development Associate to drive the expansion of our premium Counsellor Certification program. The Role: Generating High-Value Opportunities As a Business Development Associate focused on B2C sales, your primary mission will be to identify, qualify, and engage professional counsellors to enroll them in our high-value certification program (valued between INR 45,000 - 55,000). This is a hunter role that requires relentless cold calling, exceptional pipeline discipline, and the ability to articulate the value proposition of a premium professional product. Your success is measured by the quality and volume of qualified appointments you schedule for our Business Manager to close. Key Responsibilities - High-Volume Cold Calling & Outreach: Execute a high volume of outbound cold calls and strategic outreach to individual counsellors, therapists, and career advisors across India to introduce the Mentoria Certification program. - Lead Qualification: Thoroughly qualify prospects based on their professional context, capacity, and commitment to the investment (INR 45,000 - 55,000) using a standardized qualification framework. - Pipeline Management: Maintain and rigorously update the complete sales pipeline in the CRM system, accurately documenting all activities, lead stages, and next steps to ensure data integrity and forecasting accuracy. - Appointment Scheduling: Schedule and confirm high-quality, pre-qualified meetings (demos, follow-ups, or closure discussions) with the prospects for the assigned Business Manager. - Product Mastery: Develop an expert-level understanding of the Counsellor Certification program, including curriculum details, market differentiators, and return on investment (ROI) for the counsellor. - Sales Reporting: Provide daily/weekly reports on call volume, connection rates, qualification success, and meetings scheduled, demonstrating a clear path toward monthly targets. - Objection Handling: Confidently and professionally address initial objections, skepticism, and pricing queries during cold outreach, positioning the value clearly before escalation. What You Bring - Experience: 1-3 years of proven experience in BDA, Inside Sales, or, preferably in a B2C or high-ticket B2B service environment. - Skillset: Exceptional communication, persuasive speaking, and active listening skills, specifically in high-pressure cold calling scenarios. - Resilience: A high degree of resilience, tenacity, and a competitive drive to meet and exceed daily, weekly, and monthly targets. - Discipline: Proven ability to manage a vast pipeline of leads, prioritize follow-ups, and maintain detailed, accurate records in a CRM (e.g., Salesforce, HubSpot). - Educational Background: Bachelor's degree in any field. Why Join Mentoria - Impactful Product: Play a direct role in empowering professional counsellors, thereby magnifying your impact on career guidance globally. - Growth Path: Clear path for promotion into a full-cycle closing role (Business Manager) based on consistent performance and demonstrated leadership. - Culture: A fast-paced, performance-driven, yet supportive work environment focused on learning and continuous professional development.