Digital Marketing Manager

1 day ago

Yelahanka, India Furlenco Full time

About Furlenco Furlenco is a different furniture company. We enable the urban Indian to live better today in their homes, by giving them award-winning furniture and home decor with a basket of access to rent and buy. All of our furniture is designed in-house by experts. We don’t just give furniture. We provide decor, accessories and appliances as well. We are launching our first ever offline stores so that one can furnish their entire home, room or corner without traversing multiple stores or websites Role Overview We’re looking for a data-driven, creative, and performance-oriented Senior Manager – Digital Marketing to lead our digital growth charter across paid, organic, and retention channels. The ideal candidate has deep expertise in full-funnel performance marketing, growth experimentation, and brand-led storytelling, with a proven track record of scaling D2C or subscription-based businesses. Key Responsibilities 1. Performance Marketing & Growth - Own and optimize paid acquisition across Google Ads, Meta, YouTube, Display, and OTT platforms. - Manage large-scale budgets with focus on CAC, ROAS, LTV, and payback period optimization. - Build and run performance campaigns across new cities, categories, and product lines. - Collaborate with the creative team to develop high-performing ad creatives and test hypotheses for scaling. 2. Retention & Lifecycle Marketing - Drive CRM and remarketing strategies across email, WhatsApp, push, and in-app channels. - Work with product and data teams to improve on-site conversion rates and user journeys. - Implement RFM segmentation, cohort analysis, and churn reduction strategies. 3. Brand & Content Integration - Partner with brand and content teams to ensure consistent messaging and storytelling across channels. - Lead integrated digital campaigns that amplify brand films, influencer collaborations, and PR moments. - Measure and optimize for both performance and brand lift. 4. Analytics & Experimentation - Build a data-first culture — set up dashboards, track KPIs, and lead weekly performance reviews. - Design and execute growth experiments (landing page A/B tests, funnel improvements, pricing tests, etc.). - Leverage tools like GA4, Looker Studio, Clevertap, Mixpanel, or Appsflyer for data-driven decisions. 5. Team & Cross-Functional Leadership - Manage a team of performance marketers, CRM specialists, and agency partners. - Collaborate closely with product, design, brand, and tech teams to deliver measurable outcomes. - Mentor junior marketers and foster a culture of curiosity, testing, and continuous learning. Ideal Candidate Profile - 7–9 years of experience in digital marketing, growth, or performance marketing roles. - Proven success in D2C / subscription / app-based consumer businesses (experience in furniture, home, or lifestyle sectors is a plus). - Hands-on expertise in Google Ads, Meta Ads, YouTube, DV360, and strong familiarity with GA4 / Appsflyer / Mixpanel. - Strong analytical mindset — fluent in Excel / Sheets, attribution modeling, and ROI analysis. - Experience in creative testing frameworks and storytelling-led performance campaigns. - Excellent stakeholder management and communication skills. - Hustler attitude with a mix of strategy + executional excellence. Key KPIs - Customer Acquisition Cost (CAC) - Marketing ROI / ROAS - Conversion Rate & Lead-to-Subscription Rate - LTV:CAC Ratio - Retention / Churn Rate - Brand & Digital Engagement Metrics

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