Team Lead- City Growth Executive

Bangalore Karnataka Mangalore Karnataka Kochi Kerala Thiruvananthapuram Kerala Kozhikode Kerala Bhubaneshwar Orissa Tirupati Andhra Pradesh Pondicherry Mysore Karnataka Coimbatore Tamil Nadu Hyderabad Telangana Chennai Tamil Nadu Madurai Tamil Nadu Visakhapatnam Andhra Pradesh Vijayawada Andhra Pradesh Enabling - Social PR Full-time Employment On-site Job Title City Growth Executive Regional Growth Associate Natives preferred Location Various cities in South India - Bangalore Karnataka Chennai Tamil Nadu Hyderabad Telangana Kochi Kerala Coimbatore Tamil Nadu Mysore Karnataka Madurai Tamil Nadu Visakhapatnam Andhra Pradesh Vijayawada Andhra Pradesh Trivandrum Kerala Mangalore Karnataka Pondicherry Tamil Nadu Tirupati Andhra Pradesh Kozhikode Kerala Bhubaneswar Odisha Languages Must understand the local language such as Tamil Telugu Malayalam Kannada About Paytm Paytm is India s leading mobile payments and financial services distribution company Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology Role Overview As a City Growth Executive or Regional Growth Associate you will be responsible for making Paytm the Top of Mind Recall TOMR in your city This includes driving user acquisition building brand awareness and ensuring Paytm becomes the preferred payment app in your city You will execute offline user acquisition digital marketing local brand-building engagement in colleges corporates and influencer marketing strategies to establish Paytm as the payments app in your city We re looking for enthusiastic dynamic and energetic individuals with a passion for growth and local market knowledge If you re driven results-oriented and eager to make an impact this is the perfect opportunity for you Key Responsibilities User Acquisition Growth Drive Paytm app downloads and active users by executing local campaigns and initiatives Execute offline user acquisition strategies e g campus corporate activations street promotions and digital marketing campaigns Top of Mind Recall TOMR Ensure Paytm becomes the first choice for mobile payments in your city Build local brand visibility through creative region-specific campaigns Local Marketing Brand Visibility Organize and execute local events festivals and community activations to increase Paytm s reach and engagement Influencer Marketing Collaborate with local macro and micro-influencers to enhance Paytm s brand presence in your city Create authentic engaging campaigns that resonate with local audiences Customer Engagement Retention Execute strategies to engage users ensuring they remain active on the platform Promote referral incentives loyalty programs and other initiatives to encourage consistent usage Data Analysis Reporting Track key metrics such as app downloads active users user engagement and campaign effectiveness Use insights from data to continuously optimize acquisition strategies and improve campaign performance Skills Qualifications Experience 3-6 years of experience in offline user acquisition local brand-building and influencer marketing Proven track record of growing user bases executing successful digital campaigns and driving local marketing efforts Key Traits Young Dynamic High energy and passion for growth with the drive to make Paytm the first choice in your city Results-Oriented Focused on achieving measurable goals such as app downloads active users and brand visibility Local Knowledge Must be fluent in local language e g Tamil Telugu Kannada Malayalam and have a deep understanding of local culture and consumer behavior Strong Communicator Excellent communication skills both verbal and written with the ability to engage local communities and influencers Self-Starter Ability to work independently and take initiative in driving results Problem Solver Quick to adapt to changing environments and overcome challenges If You Have Less Experience in Certain Fields If you have less experience in specific areas like sales or influencer marketing but you re enthusiastic and ready to learn please do share your resume We value passion drive and the ability to grow in the role Why join us If you are the right fit we believe in creating wealth for you with enviable 500 mn registered users 21 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers merchants - and we are committed to it India s largest digital lending story is brewing here It s your opportunity to be a part of the story