Team Lead- City Growth Executive

Job Description

Job Title: City Growth Executive / Regional Growth Associate (Natives preferred)
Location:
Various cities in South India -
Bangalore (Karnataka), Chennai (Tamil Nadu), Hyderabad (Telangana), Kochi (Kerala), Coimbatore (Tamil Nadu), Mysore (Karnataka), Madurai (Tamil Nadu), Visakhapatnam (Andhra Pradesh), Vijayawada (Andhra Pradesh), Trivandrum (Kerala), Mangalore (Karnataka), Pondicherry (Tamil Nadu), Tirupati (Andhra Pradesh), Kozhikode (Kerala), Bhubaneswar (Odisha)

Languages: Must understand the local language, such as Tamil, Telugu, Malayalam & Kannada

About Paytm:
Paytm is India's leading mobile payments and financial services distribution
company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

Role Overview:
As a City Growth Executive (or Regional Growth Associate), you will be responsible for making Paytm the Top of Mind Recall (TOMR) in your city. This includes driving user acquisition, building brand awareness, and ensuring Paytm becomes the preferred payment app in your city. You will execute offline user acquisition, digital marketing, local brand-building, engagement in colleges/corporates, and influencer marketing strategies to establish Paytm as the payments app in your city.
We're looking for enthusiastic, dynamic, and energetic individuals with a passion for growth and local market knowledge. If you're driven, results-oriented, and eager to make an impact, this is the perfect opportunity for you.

Key Responsibilities:
User Acquisition & Growth:
Drive Paytm app downloads and active users by executing local campaigns and initiatives.
Execute offline user acquisition strategies (e.g., campus & corporate activations, street promotions) and digital marketing campaigns.
Top of Mind Recall (TOMR):
Ensure Paytm becomes the first choice for mobile payments in your city.
Build local brand visibility through creative, region-specific campaigns.
Local Marketing & Brand Visibility:
Organize and execute local events, festivals, and community activations to increase Paytm's reach and engagement.

Influencer Marketing:
Collaborate with local macro and micro-influencers to enhance Paytm's brand presence in your city.
Create authentic, engaging campaigns that resonate with local audiences.
Customer Engagement & Retention:
Execute strategies to engage users, ensuring they remain active on the platform.
Promote referral incentives, loyalty programs, and other initiatives to encourage consistent usage.
Data Analysis & Reporting:
Track key metrics such as app downloads, active users, user engagement, and campaign effectiveness.
Use insights from data to continuously optimize acquisition strategies and improve campaign performance.
Skills & Qualifications:
Experience:
3-6 years of experience in offline user acquisition, local brand-building, and influencer marketing.
Proven track record of growing user bases, executing successful digital campaigns, and driving local marketing efforts.
Key Traits:
Young & Dynamic: High energy and passion for growth with the drive to make Paytm the first choice in your city.
Results-Oriented: Focused on achieving measurable goals, such as app downloads, active users, and brand visibility.
Local Knowledge: Must be fluent in local language (e.g., Tamil, Telugu, Kannada, Malayalam) and have a deep understanding of local culture and consumer behavior.
Strong Communicator: Excellent communication skills, both verbal and written, with the ability to engage local communities and influencers.
Self-Starter: Ability to work independently and take initiative in driving results.
Problem Solver: Quick to adapt to changing environments and overcome challenges.

If You Have Less Experience in Certain Fields:
If you have less experience in specific areas like sales or influencer marketing, but you're enthusiastic and ready to learn, please do share your resume. We value passion, drive, and the ability to grow in the role.
Why join us
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story