3 Days Left Marketing Executive

4 weeks ago

Gurgaon Haryana, India Whitefield careers Full time

Senior Executive - Performance Marketing docx Role Senior Executive - Performance Marketing SEO Company Benepik Location Sohna Road Gurgaon About Company Responsibilities Manage multi-channel performance marketing campaigns including Google Ads Meta Facebook Instagram LinkedIn and YouTube with a focus on lead generation for our B2B products Manage end-to-end search engine marketing SEM and search engine optimization SEO strategy to drive traffic and lead generation Optimize ad copy landing pages and website content for quality score and SEO rankings and end-to-end ownership of campaign setup execution optimization and reporting Track SEO KPIs such as organic traffic bounce rate page speed backlinks and domain authority Use tools like Google Analytics SEMrush Google Tag Manager to track campaign performance and nurture leads Optimize paid media strategies across platforms such as Google Ads and LinkedIn Ads ensuring high ROI Design and execute WhatsApp and email marketing campaigns for lead nurturing and engagement Conduct A B testing across ad creatives messaging landing pages and email workflows Build and maintain dashboards to track KPIs such as CPL Cost per Lead MQLs Marketing Qualified Leads ROAS conversion rates etc Perform regular keyword research and link-building initiatives and provide weekly monthly dashboards with actionable insights Collaborate with content design and product teams to optimize landing pages and messaging Work closely with sales team to ensure campaign lead quality and funnel conversion Explore new channels e g influencer marketing affiliate native ads for growth Monitor market trends competitor strategies and industry benchmarks to guide optimization Manage performance marketing budgets allocate spend effectively and forecast monthly performance Requirements 3 -5 years of performance marketing or growth marketing experience ideally in B2B SAAS Industry Hands on with platforms like Google Ads LinkedIn Campaign Manager etc Excellent communication and stakeholder management skills Positive and highly motivated Can do attitude Must be tech savvy Compensation Benefits Industry best salary and benefits ESOP scheme Employee Stock Options Plan Health and Medical Insurance for self and family

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