Lead, Field Marketing

Job Description

The Role

We're looking for a Field Marketing professional to join our team and lead the charge in developing and executing innovative marketing programs that fuel awareness, engagement, and revenue growth through strategic alliances.

In this role, you'll drive field marketing initiatives, working hand-in-hand with sales, alliances, and marketing teams to craft strategies that not only align with our business objectives but also strengthen our alliance relationships. You'll have the opportunity to develop comprehensive field marketing plans, collaborating closely with our valued partners to maximize joint value propositions and create compelling narratives that set us apart in the market.

With your finger on the pulse of industry trends, you'll conduct thorough market research to uncover key opportunities for alliance-driven marketing activities, leveraging your creativity to develop compelling content that showcases the power of our partnerships. From collateral to presentations, case studies, and success stories, your passion for storytelling will captivate audiences and drive home the value of our joint solutions.

You'll be responsible for executing joint marketing activities from events and webinars to thought leadership content and demand generation campaigns, ensuring every initiative is meticulously planned and executed.

As a true brand ambassador, you'll represent Kyndryl and our alliance partners with pride, ensuring consistency in messaging, positioning, and adherence to brand guidelines across all marketing activities. Your ability to build and maintain strong relationships will be key as you collaborate with internal and external stakeholders to ensure alignment and successful execution of joint marketing programs. You'll track and measure the effectiveness of our alliance marketing programs, constantly refining our approach to drive even greater results.

If you're a strategic thinker with a passion for forging meaningful partnerships and driving impactful marketing initiatives we can't wait to hear from you. Join us in a role where creatively meets strategy and collaboration is the foundation of success.

Your Future at Kyndryl

Every position at Kyndryl offers a way forward to grow your career. We have opportunities that you won't find anywhere else, including hands-on experience, learning opportunities, and certification programs. Whether you want to broaden your knowledge base or narrow your scope and specialize in a specific sector, you can find your opportunity here.

Who You Are

You're good at what you do and possess the required experience to prove it. However, equally as important you have a growth mindset; keen to drive your own personal and professional development. You are customer-focused someone who prioritizes customer success in their work. And finally, you're open and borderless naturally inclusive in how you work with others.

Required Technical and Professional Experience

- 8+ years of experience working in alliance marketing or channel marketing within the technology industry
- In-depth understanding of alliance partnerships and the ability to develop and execute joint marketing strategies
- Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously
- Proven track-record in delivering ABM (Account Based Marketing) alignment
- Exceptional communication and presentation skills to effectively collaborate with internal and external stakeholders

Preferred Technicaland Professional Experience

- Bachelor's degree in marketing, business, or a related field
- Previous professional experience in a sales role

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