Growth Marketing Manager

19 hours ago

Delhi, India mPokket Full time

Role Overview We’re looking for a hands-on Marketing Manager to drive user acquisition through digital performance marketing and strategic B2B partnerships. This role blends analytical rigour with creative hustle — perfect for someone who can manage CAC targets and close growth partnerships with consumer apps and digital platforms. Key Responsibilities 1. Performance Marketing (70%)  Plan, execute, and optimize paid campaigns across Meta, Google UAC, YouTube, and other social/digital channels.  Own CAC, CTR, CPI, and ROI targets — ensuring acquisition within budget and cost benchmarks.  Build and manage creative testing pipelines (video ads, influencer snippets, static creatives, etc.).  Work closely with the content and product teams to design high-converting landing pages and in-app funnels.  Track user acquisition cohorts, retention, and LTV to improve efficiency over time.  Evaluate and onboard performance agencies or affiliates (if needed). 2. B2B & Partner Marketing (30%)  Identify and pitch to potential consumer app partners (e.g., Swiggy, Zomato, Delhivery, Paytm, Meesho, etc.) for bundled or co-branded integrations.  Negotiate and execute partnership deals — including reward integrations, user referral programs, or product embedding (e.g., “Earn + Learn” modules).  Work with internal product and tech teams to design partnership-driven user journeys.  Track and report partnership performance metrics, attribution, and user engagement outcomes. Who You Are  3–6 years of experience in performance marketing, growth, or user acquisition, ideally in consumer internet / edtech / fintech / gaming / social apps.  Strong grasp of digital marketing analytics and platforms (Google Ads, Meta Ads Manager, Firebase, AppsFlyer, etc.).  Hands-on experience running campaigns with monthly budgets of ₹10L–₹1Cr+.  Demonstrated ability to think strategically and close B2B growth partnerships.  Excellent communication and negotiation skills.  Data-driven mindset with comfort using dashboards, Excel/Sheets, and visualization tools.  Hustler mentality — comfortable operating independently in a startup environment. What You’ll Get  Opportunity to own the entire user acquisition charter — from performance to partnerships.  High autonomy and direct exposure to leadership.  Competitive compensation + performance-linked bonuses.  Be part of a fast-growing, mission-driven team shaping the future of practical learning.

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