Growth Marketing Manager

1 day ago

New Delhi, India Setu Full time

Title: Growth Marketing ManagerAbout Us:Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits, and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable.Role Overview:We are looking for a Growth Marketing Manager to own demand generation, funnel conversion, and digital marketing campaigns end-to-end. You will orchestrate paid campaigns, SEO, and performance marketing across channels, work with agencies, leverage AI tools, and collaborate closely with product, PMM, brand, and business growth teams.What You’ll Do:- Own end-to-end growth marketing across inbound and outbound funnels. - Plan, execute, and optimize digital campaigns (performance, SEO, paid social, paid search, display, retargeting). - Stay abreast of changing policies, algorithms, and best practices for digital channels - Collaborate with agencies and freelancers for creative and campaign execution. - Orchestrate lead generation strategies and drive funnel conversion alongside business growth teams. - Use AI-first workflows for campaign planning, optimization, and reporting. - Plan and execute events & activations in collaboration with PMM and Brand teams. - Monitor KPIs, ROI, and analytics to continuously improve campaign performance.What We’re Looking For:- 4–6 years in digital/growth marketing, preferably B2B SaaS, fintech, or high-growth startups. - Strong understanding of SEO, paid campaigns, and performance marketing across channels. - Proven track record of funnel orchestration and inbound lead generation. - Ability to work with agencies and cross-functional teams. - Data-driven mindset with excellent analytical and optimization skills. - AI-first approach to campaign ideation, reporting, and optimization. - Experience planning and executing events is a plus.Why Join Setu:Lead growth marketing for high-impact fintech products, work with AI-powered workflows, and collaborate across product, brand, and business growth teams to make a measurable impact on India’s digital financial ecosystem.

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