Growth Marketing Manager

About Company:VeeFly is an AI-powered ad-tech platform that helps creators and businesses grow their YouTube channels by reaching the right audience with precision. We are redefining how digital growth happens — through data-driven insights, automation, and creativity. Our vibrant team blends marketing, analytics, and innovation to empower creators and brands across the globe.Linkwww.veefly.comJob Summary:We’re looking for a Growth Marketing Manager who thrives in fast-paced, data-driven environments.In this role, you’ll be responsible for strategizing, executing, and optimizing digital campaigns across multiple platforms — including Google Ads, Meta, LinkedIn, and programmatic networks.You will lead the growth marketing roadmap for VeeFly, own the paid media budget, and work cross-functionally with Brand, Growth, Product, and Sales teams to maximize ROI and accelerate business growth.Key Responsibilities:Campaign Planning & Execution- Develop and execute full-funnel paid media strategies across Google Ads, Meta, LinkedIn, programmatic, and other relevant platforms. - Build and optimize campaigns for multiple objectives — awareness, engagement, lead generation, and conversions. - Manage end-to-end campaign operations including ad setup, keyword research, audience segmentation, bidding, and optimization.Performance Optimization & Analytics- Track, measure, and analyze campaign performance using tools like Google Analytics, Tag Manager, and platform dashboards. - Continuously optimize for KPIs such as CAC, ROAS, CTR, CPL, conversion rates, and funnel efficiency. - Design and implement A/B tests, creative experiments, and landing page optimizations to improve performance. - Ensure accurate tracking, attribution, and reporting through analytics integrations and pixel management.Cross-Functional Collaboration- Partner with Brand, Product, and Growth teams to align campaigns with business goals and creative messaging. - Collaborate with designers, copywriters, and developers to deliver impactful ad creatives and landing experiences. - Work closely with the Sales team to understand product offerings and design effective program pitches. - Address challenges and concerns of the Sales team by providing actionable insights and campaign learnings.Innovation & Growth- Identify and scale new acquisition channels, ad formats, and growth hacks to maintain a competitive edge. - Explore automation and AI-driven tools for better campaign management and decision-making. - Develop and maintain structured playbooks and best practices for performance marketing excellence.Required Skills & Competencies- Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, and Programmatic advertising. - Hands-on experience with marketing automation, conversion tracking, and attribution modeling. - Advanced analytical skills with a strong grasp of data interpretation, dashboards, and ROI measurement. - Solid understanding of audience segmentation, targeting, and retargeting strategies. - Strong project management skills with the ability to handle large budgets and multi-channel campaigns. - Proficiency in A/B testing, funnel optimization, and landing page experimentation. - Excellent communication and presentation skills to convey insights and results clearly.Qualifications- B.Tech / MBA from a Tier 1 or Tier 2 institute. - 4–7 years of hands-on experience in Performance Marketing, ideally within a high-growth startup, digital agency, or SaaS-based environment. - Demonstrated success in scaling paid campaigns and achieving strong ROI across multiple platforms.To apply share your resume at hr@veefly.com