Digital Ads Specialist

4 weeks ago

Cochin, Kerala, India TechsoIT Full time
Location: Kochi, Kerala, India

Experience: 3–6 years

Employment Type: Full-time

We're looking for a results-driven Digital Ads Specialist who can manage end-to-end ad campaigns across Google and Meta (Facebook/Instagram) platforms for our U.S.-based clients, mainly in the healthcare space (clinics, chiropractors, surgeons, etc.).

What You'll Do:

- Plan, execute, and optimize paid campaigns across Google Ads and Meta platforms.
- Manage ad budgets effectively to generate quality leads with a strong ROI.
- Implement conversion tracking, call tracking, and retargeting strategies.
- Analyze campaign performance using tools like Google Analytics, Looker Studio, and Meta Business Suite to derive actionable insights.
- Set up UTM parameters and deep links to ensure accurate attribution and reporting.
- Work closely with the content and design team to guide ad creatives.
- Coordinate with the operations and sales team for lead nurturing and feedback.
- Maintain ad performance dashboards and share weekly/monthly reports.
- Stay updated with algorithm changes and industry best practices.

What We're Looking For:

- 3–6 years of proven experience in running and managing ad campaigns on Google Ads (Search, Performance Max) and Meta Ads (Leads, Engagement, Retargeting).
- Strong understanding of conversion tracking, GCLID, pixels, and lead attribution.
- Hands-on experience with Google Analytics 4, Tag Manager, Meta Events Manager.
- Proficiency with reporting tools like Looker Studio, Google Sheets, and CRM platforms.
- Strong analytical skills – ability to translate data into clear strategy.
- Strong English communication skills (spoken and written).
- Ability to work independently, manage time effectively, and take ownership.
- Prior experience with healthcare or service-based businesses is a plus.

Tools We Use:

- Google Ads, Meta Business Suite, Google Analytics 4 (GA4), Tag Manager
- Looker Studio, Google Sheets, Semrush, HubSpot, Mailchimp, Monday.com, Canva

How to Apply:

Send your resume and portfolio of recent campaigns to hr@techsoit.com

Mention "Digital Ads Specialist – [Your Name]" in the subject line.

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