Digital ads specialist

4 weeks ago

Cochin, Kerala, India TechsoIT Full time

Location: Kochi, Kerala, India Experience: 3–6 years Employment Type: Full-timeWe're looking for a results-driven Digital Ads Specialist who can manage end-to-end ad campaigns across Google and Meta (Facebook/Instagram) platforms for our U. S.-based clients, mainly in the healthcare space (clinics, chiropractors, surgeons, etc.).What You'll Do:Plan, execute, and optimize paid campaigns across Google Ads and Meta platforms.Manage ad budgets effectively to generate quality leads with a strong ROI.Implement conversion tracking, call tracking, and retargeting strategies.Analyze campaign performance using tools like Google Analytics, Looker Studio, and Meta Business Suite to derive actionable insights.Set up UTM parameters and deep links to ensure accurate attribution and reporting.Work closely with the content and design team to guide ad creatives.Coordinate with the operations and sales team for lead nurturing and feedback.Maintain ad performance dashboards and share weekly/monthly reports.Stay updated with algorithm changes and industry best practices.What We're Looking For:3–6 years of proven experience in running and managing ad campaigns on Google Ads (Search, Performance Max) and Meta Ads (Leads, Engagement, Retargeting).Strong understanding of conversion tracking, GCLID, pixels, and lead attribution.Hands-on experience with Google Analytics 4, Tag Manager, Meta Events Manager.Proficiency with reporting tools like Looker Studio, Google Sheets, and CRM platforms.Strong analytical skills – ability to translate data into clear strategy.Strong English communication skills (spoken and written).Ability to work independently, manage time effectively, and take ownership.Prior experience with healthcare or service-based businesses is a plus.Tools We Use:Google Ads, Meta Business Suite, Google Analytics 4 (GA4), Tag ManagerLooker Studio, Google Sheets, Semrush, Hub Spot, Mailchimp, Monday.com, CanvaHow to Apply: Send your resume and portfolio of recent campaigns to Mention "Digital Ads Specialist – (Your Name)" in the subject line.

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