Search Engine Optimization Specialist

2 weeks ago

Gurugram Gurugram India strongmetrics Full time

Job Description

Location: Udyog Vihar 4, Gurugram

Organization: strongmetrics

About strongmetrics

strongmetrics is a fast-growing digital marketing and ad-tech company specialising in performance-driven campaigns across global markets. We are building next-generation solutions for brands and publishers, blending innovation, data, and scale.

Role Overview

We are seeking an SEO Manager with deep expertise in scaling traffic and achieving top search rankings for international websites across diverse geographies. The ideal candidate will bring hands-on experience in affiliate marketing and a proven track record of driving organic growth independently. Prior exposure to the iGaming industry will be considered a strong advantage.

Key Responsibilities

- Develop, implement, and manage international SEO strategies to improve visibility and rankings across multiple regions and languages.
- Conduct detailed keyword research, competitor analysis, and opportunity identification for global markets.
- Optimize on-page and off-page factors, including site architecture, technical SEO, link-building strategies, and content optimization.
- Manage affiliate-driven SEO initiatives, ensuring performance goals are met and exceeded.
- Track, analyze, and report performance metrics (traffic, rankings, conversions) using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
- Collaborate with content, product, and business teams to align SEO efforts with growth objectives.
- Stay updated with algorithm changes, international SEO trends, and compliance requirements in different markets.
- Ensure scalability of SEO best practices across multiple websites and verticals.

Requirements

- 47 years of proven experience in SEO, with at least 2 years focused on international SEO.
- Demonstrated success in ranking and generating organic traffic for global websites.
- Strong background in affiliate marketing SEO campaigns.
- Proficiency with SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.).
- Strong knowledge of technical SEO (site speed, structured data, indexing, crawl optimization).
- Ability to independently drive projects from strategy to execution with minimal supervision.
- Excellent analytical, problem-solving, and project management skills.
- Strong communication skills and ability to collaborate cross-functionally.
- Experience in the iGaming sector (casino, betting, or related verticals) is a plus.

Why Join strongmetrics

- Be part of a rapidly growing global ad-tech and marketing company.
- Work in a high-impact role with autonomy and ownership.
- Collaborate with a passionate, international team driving innovation in digital performance marketing.
- Competitive compensation and growth opportunities.

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