Search Engine Optimization Specialist

3 weeks ago

Gurugram Gurugram India HASH Full time

Job Description About HASH HASH is a product of Todayq, an India-based company founded in 2017. Todayq is a pioneering entity within the cryptocurrency and Web3 ecosystem. Our multifaceted offerings encompass trading and investment, media outlets, education, and marketing services. We are currently seeking an SEO Specialist who understands the unique challenges of news publishing and crypto content. If you thrive in fast-paced environments, can make split-second optimization decisions, and want to build a leading crypto media platform from the ground up, this role is for you. Responsibilities - Monitor breaking crypto news and ensure articles are optimized and published within 15-30 minute windows to capture Google's Query Deserves Freshness (QDF) algorithm benefits. - Maintain Core Web Vitals scores (sub-2.5s load times), implement NewsArticle schema markup, manage XML news sitemaps, and ensure Google News technical compliance. - Pre-optimize 6-10 daily articles for maximum visibility, including headline optimization, meta descriptions, internal linking, and timing publication for peak impact. - Track competitor coverage gaps, monitor Google News rankings, identify trending topics, and provide insights on content opportunities. - Work with WordPress to implement SEO plugins, configure caching strategies, optimize site speed, and troubleshoot crawling/indexing issues. - Track article rankings in Google News, analyze traffic patterns, identify successful content formats, and create weekly performance reports. - Work with editorial team to balance SEO needs with editorial vision, coordinate with developers on technical improvements, and guide content timing strategies. - Implement E-E-A-T signals, manage author profiles and schema, coordinate link-building initiatives, and optimize content clustering for topical authority. You'll be a good fit if - You have 2+ years of SEO experience, preferably with news websites, publishing platforms, or high-velocity content sites. - You understand Google News algorithms, Query Deserves Freshness (QDF) signals, and the technical requirements for news publishers. - You have hands-on experience with WordPress, including SEO plugins (Yoast/Rank Math), schema implementation, and technical troubleshooting. - You can work under extreme time pressure, making optimization decisions within minutes for breaking news coverage. - You have strong technical skills including Core Web Vitals optimization, structured data implementation, and sitemap management. - You understand the balance between SEO optimization and editorial integrity - knowing when to push for changes and when to respect content vision. - You're data-driven with experience in Google Search Console, Analytics, and SEO tools like Ahrefs or SEMrush. - You're available to respond to breaking news during market hours and can adapt to the 24/7 nature of crypto markets. - Experience with crypto/finance content or YMYL (Your Money Your Life) SEO guidelines is a strong plus. - You have a growth mindset and are excited about building something from zero to millions of monthly visitors.

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