Head of Content

Job Description Location: Remote (US EST Hours) Type: Full-Time About the Role: Adverio is redefining what it means to create content that converts on Amazon. We're not looking for another copywriter or asset manager we're looking for a conversion strategist who can connect data, design, and storytelling into measurable profit lift. As Head of Content & Conversion Intelligence, you'll own the entire content ecosystem: copy, images, and listing structure but through the lens of performance and process. You'll bridge the gap between creative and analytics, leading a growing team that feeds directly into our CRO, SEO, and automation systems. Your job: Build the most effective listing optimization system in the industry and lead the people, process, and AI that make it scale. Key Responsibilities: Leadership & Ownership - Lead, mentor, and QA a cross-functional content team (copywriters, designers, and media specialists). - Define and enforce Adverio's content standards, ensuring all listings meet or exceed our Listing Quality Score (LQS) and CRO benchmarks. - Translate creative insights into structured SOPs that can be trained, tracked, and automated. - Partner with leadership on forecasting capacity and prioritizing high-ROI optimization projects. CRO & Strategic Integration - Collaborate with the Catalog and Ads Strategy teams to tie creative decisions to measurable conversion improvements. - Translate audit findings into actionable creative hypotheses and oversee A/B test execution. - Develop repeatable frameworks for listing analysis, hypothesis testing, and iteration. - Present learnings monthly to leadership with what we tested, what we learned, and what's next. Content & Media Optimization - Own the creative logic for all Amazon listings from titles and bullets to infographics and videos. - Direct the creative team to design assets that sell: high CTR main images, emotionally resonant infographics, and compliant product visuals. - Conduct competitive analysis to identify high-performing creative patterns and adapt them to Adverio's client base. - Partner with our Dev and AI teams to test image recognition, sentiment scoring, and keyword alignment tools. AI & Audit System Collaboration - Collaborate with the Dev/Automation team to improve AI-assisted audit tools that score and optimize listings. - Define new variables for Copy, Offer, Media, and Review in the LQS system and maintain variable weighting. - Lead QA and labeling initiatives for AI model training. - Identify opportunities for generative AI in copy creation, A/B analysis, and asset audits. Measurement & Reporting - Own content performance outcomes not just delivery speed. - Track and report pre/post optimization metrics (CTR, CVR, sessions, and sales lift). - Maintain a before/after case study log to quantify creative ROI. - Support Revenue Impact Modeling by documenting listing and offer changes. Infrastructure & Process Development - Build and maintain a centralized content taxonomy and template library. - Develop scalable documentation that integrates with BI dashboards and CRO systems. - Work with Ops and Dev teams to ensure audit workflows, content versioning, and QA checkpoints are automated and accessible. 90-Day Success Metrics - Reduce audit-to-implementation turnaround time by 30%. - Lift average listing CTR by 10%+ within 90 days post-optimization. - Achieve 90% LQS accuracy across all deliverables. - Deliver 2 documented A/B learnings per month for leadership review. - Launch first-generation AI-assisted content audit system (v2) with validated test data. Qualifications - 35 years of Amazon SEO and listing optimization experience, ideally in a high-volume agency or aggregator. - Proven ability to lead creative teams and integrate cross-functional feedback loops. - Hands-on A/B testing experience with Amazon Experiments (titles, A+, pricing, images). - Demonstrated experience with Rufus, Rekognition, COSMO, and AI-driven creative tools. - Proficiency in reading and interpreting KPIs CTR, CVR, TACoS, and revenue attribution. - Excellent documentation and communication habits clarity and precision are non-negotiable. Ideal Candidate Profile You're part strategist, part creative, part operator. You see patterns where others see noise. You love bridging human creativity with data and automation. You're equally comfortable discussing burn time and keyword density, or talking to engineers about audit logic. - Data-minded and detail-obsessed. - Calm under pressure, decisive under ambiguity. - Communicates with clarity and candor. - Obsessed with turning insight into structure. Why Join Adverio - We currently manage roughly 250k ASINs - Help build the world's most robust AI-assisted Amazon audit and CRO framework. - Work at the intersection of strategy, content, and automation. - Collaborate directly with leadership to influence the company's next phase of growth. - Be part of a culture that values measurable improvement over noise. - Learn, experiment, and lead at the frontier of Amazon conversion intelligence. Application Instructions Please include: - Portfolio of Amazon listings or creative work (A+, images, or titles you've optimized) Adverio is where creativity meets data and both are measured in revenue. If you're ready to lead that evolution, we'd love to meet you.