Head of Content Marketing

Organisational Overview:

• Yanolja Cloud Solution Pvt. Ltd. (YCS) is a global end-to-end hospitality technology provider specialising in solutions for small and medium-sized accommodation businesses.
• With more than 500+ team members and 20+ years of experience, YCS currently serves 40,000+ customers across 170+ countries, offering 50+ supported languages and 24/7 global support.
• We have local teams in 15+ countries, including India, Thailand, Indonesia, the Philippines, Sri Lanka, South Africa, Tanzania, Uganda, the USA, Mexico, and more.

Role Summary:

• We are seeking a Head of Content Marketing to lead the global content function at YCS.
• This role will be responsible for building and executing a powerful content strategy that strengthens brand authority, supports lead generation, enhances product understanding, and positions YCS as a global leader in hospitality technology.
• This position demands someone who thinks strategically, writes exceptionally well, leads with creativity and speed, and owns content performance end-to-end.
• If you are looking for a traditional content manager role, this position is not for you.
• We need a content leader and strategist, not an executor alone.
• The role reports to the Marketing Head and requires strong collaboration with Sales, Product, Design, Digital Marketing, and the Yanolja Global Marketing Team.

Key Responsibilities

Content Strategy & Leadership

• Develop and lead the global content marketing strategy covering APAC, EMEA, & NORAM.
• Build a strong storytelling framework that aligns with YCS's brand positioning, value proposition, and business goals.
• Lead and mentor a high-performing content team (writers, designers, agencies, partners).
• Maintain a deep understanding of hospitality tech trends, buyer behaviour, and SaaS market dynamics.

Content Creation & Editorial Excellence

• Oversee creation of long-form and short-form content, including:
• Blogs, articles, whitepapers, and ebooks
• Case studies & customer success stories
• Product brochures, decks & sales enablement materials
• Website content, landing pages, microsites
• Scripts for Whatsapp, videos, webinars, and events
• Email sequences & lifecycle content
• Ensure exceptional quality, accuracy, and brand consistency across all content.
• Create content guidelines, tone-of-voice frameworks, and editorial processes.

Demand & Revenue Driven Content

• Build content that directly supports lead generation, sales acceleration, product adoption & Brand's key messaging.
• Work closely with Digital Marketing to develop SEO-driven content, keyword strategies, pillar pages, and high-intent content funnels.
• Collaborate with Sales & Product teams to craft content that addresses buyer pain points and product differentiators.
• Track content performance, engagement, conversion, and attribution metrics.

Brand & Global Positioning

• Strengthen YCS's global visibility through thought leadership content, industry insights, and category-defining narratives.
• Create regionally relevant content tailored for APAC, EMEA, & NORAM markets.
• Collaborate with the global marketing team of Yanolja Group for brand alignment and shared content initiatives.

Operational Excellence

• Build and manage global content calendars, workflows, and publication plans.
• Manage content budgets, freelancers, agencies, and external partners.
• Ensure content SEO best practices and optimise existing content for improved performance.
• Own the end-to-end delivery of content campaigns from ideation to execution.

Key Competencies:

• Content Leadership: 6–12 years of experience leading content marketing functions, ideally in SaaS, B2B Business, or hospitality tech.
• Strategic Thinking: Ability to translate business objectives into impactful content programs.
• Exceptional Writing: Strong command over storytelling, messaging, and long-form content creation.
• SEO & Digital Fluency: Deep understanding of SEO, keyword strategy, content performance metrics, and analytics tools.
• Cross-Functional Collaboration: Ability to work closely with Product, Sales, Design, Digital Marketing, and external partners.
• Analytical Skills: Skilled in measuring content impact using analytics tools (GA4, HubSpot, Semrush, Ahrefs, Power BI, Tableau).
• Leadership: Experience managing writers, content creators, or agencies; ability to inspire and drive output.
• Creativity & Innovation: Proven ability to craft unique narratives and bring fresh, compelling ideas to the table.
• Ownership: A doer + leader mindset. Someone who builds and scales, not just manages.

Requirements:

• Bachelor's/Master's degree in Marketing, Communications, or related field.
• 6–12 years of experience in content marketing, with at least 3 years in a senior/leadership role.
• Experience in hospitality tech, SaaS, or B2B enterprise business.
• Proven track record of creating high-impact content that drives leads, engagement, and brand growth.
• Experience working with global teams and creating region-specific content.
• Strong understanding of marketing metrics such as MRR, ARR, CAC, LTV, ARPA, and how content influences them.
• Proficient with content tools and platforms like HubSpot, Notion, Semrush, Ahrefs, Canva/Figma, WordPress, etc.
• Ability to work in a fast-paced, deadline-driven, remote-first environment.