(21/09/2025) Senior Influencer Marketing Manager

About Us Mellanni is a US-based textile brand that provides exceptional home products to families worldwide With 400 000 rave customer reviews and counting on Amazon we re proud to sell affordable luxurious and long-lasting everyday essentials Starting as a small family business in 2014 Mellanni has expanded rapidly over the past eleven years Now a strong and efficient company with a high sales level we wish to recruit like-minded professionals from all over the US South America Europe and Asia to join our friendly international team We value our employees and offer competitive compensation with benefits If you re looking to make a difference in a small but fast-paced company this is an excellent opportunity with lots of room for growth What We Offer Competitive compensation based on experience and credentials Comprehensive Benefits Various packages for qualified applicants Training and Development Free access to our online library and courses for your personal career development Family-Owned Culture Work with a close-knit diverse international team at a fast-growing US-based company If you are someone Who has a growth mindset Who is responsible and accountable Who is a team player with a positive can-do attitude Who has a high level of integrity Who gets things done Then you are the one we are looking to join our team as these are Mellanni s core values The Role This is a fully remote role We welcome applicants from anywhere in the world Job Summary The Partnerships Manager will be responsible for building optimizing and scaling Mellanni s influencer affiliate and press programs to drive brand awareness engagement and revenue growth This role requires a sharp analytical mindset to identify what s working double down on high-ROI channels and pivot when needed You ll oversee a mix of ongoing campaigns and experimental initiatives applying a start-stop-continue approach to ensure every partnership delivers measurable value From negotiating with top creators to launching affiliate partnerships on emerging platforms you ll balance strategic vision with hands-on execution As a leader you will mentor and grow a small high-performing team ensuring projects are delivered on time and to standard You ll build strong internal and external relationships manage budgets and leverage data to inform decisions across influencer affiliate and press channels Success in this role means turning performance insights into action plans creating scalable processes and consistently uncovering new opportunities for Mellanni to connect with audiences This is an ideal position for someone who thrives on both strategy and execution with the ability to drive sustainable growth in a fast-moving environment Core Responsibilities 1 Partnership Strategy Execution Design and implement scalable influencer affiliate and press strategies aligned with Mellanni s growth goals Lead both paid and gifted influencer campaigns across TikTok Instagram YouTube and emerging platforms Own the expansion of affiliate programs via Amazon Creator Connections TikTok Shop Affiliates and others Pitch and manage press outreach and relationships with major publishers Collaborate on UGC strategy and creative testing for paid ad performance 2 Team Leadership Delegation Lead mentor and inspire a small high-performing team of contractors and freelancers Foster a collaborative supportive environment that encourages growth and continuous learning Communicate clearly and empathetically to set expectations and provide constructive feedback Encourage resilience problem-solving and a positive attitude to maintain high performance 3 Performance Analysis Optimization Regularly analyze influencer and affiliate performance to identify cost-effective high-ROI channels Recommend strategic pivots e g shifting from traditional influencer campaigns to affiliate-heavy strategies Manage campaign budgets and evaluate spend vs return Provide reporting that turns raw data into clear action plans and performance insights Process Platform Implementation Maintain up-to-date records and influencer affiliate CRMs Spearhead the adoption of new tools and platforms Optimize internal workflows to reduce manual steps increase team efficiency and ensure accuracy in reporting Ideal Profile Qualifications 3 years of experience managing influencer affiliate or press campaigns at an agency or brand level Must demonstrate exceptional communication skills with the ability to convey nuanced messages clearly and professionally Strong command of tone style and cultural context to engage effectively with diverse audiences and media contacts Strong knowledge of digital platforms and influencer ecosystems particularly within lifestyle home beauty categories Experience managing publisher relationships both organic and paid Confident project manager with ability to oversee tools and manage multiple initiatives simultaneously Strong analytical mindset comfortable making data-driven decisions and adapting strategies quickly Educational and Language Requirements High School Diploma or GED Equivalent Near-fluent to fluent proficiency in English both written and verbal is required What s on Offer Join a market leader within Ecommerce Marketplaces Strong opportunities to progress your career Leadership Role