Senior Associate- Influencer Marketing

3 days ago

Gurugram Gurugram India Cloutflow Full time

Job Description About the Role The Senior Associate Influencer Marketing will play a key role in planning, managing, and delivering end-to-end influencer marketing campaigns. This role requires a strong understanding of the creator ecosystem, excellent communication skills, and hands-on experience managing creators, clients, and internal teams. You will be responsible for ensuring campaigns are executed seamlesslyfrom ideation to deliverywhile maintaining high-quality output and client satisfaction. Key Responsibilities 1. Campaign Planning & Strategy - Participate in brainstorming and strategy discussions with clients and internal teams. - Analyze brand briefs to identify campaign objectives, TG, platform distribution, and creator strategy. - Research trends, platform updates, and content formats to propose creative ideas. - Prepare influencer recommendations, strategy decks, and content direction aligned with brand messaging. - Evaluate creator profiles for relevance, audience quality, brand safety, and historical performance. 2. Influencer Identification & Outreach - Scout and shortlist creators across Instagram, YouTube, Moj, ShareChat, etc. - Build and maintain a strong network of influencers, talent managers, and agencies. - Conduct outreach, share briefs, negotiate costing, and confirm deliverables with creators. - Maintain updated creator databases with performance insights and cost benchmarks. 3. End-to-End Campaign Execution - Communicate briefs, talking points, dos & don'ts, campaign guidelines, and brand expectations clearly to creators. - Ensure timely content submissions, approvals, and revisions as per client requirements. - Coordinate with internal teams for briefing, asset sharing, and tracking deliverables. - Conduct quality checks on creator content to ensure brand alignment, compliance, and accuracy. - Ensure all posts go live as per timelines with correct tags, captions, and platform requirements. 4. Client Management - Serve as the primary point of contact for day-to-day campaign updates. - Provide regular and structured communication through WhatsApp/Email/Calls. - Share creator lists, content drafts, live links, and campaign trackers proactively. - Understand client needs thoroughly and deliver outputs aligned with their expectations. - Address escalations or concerns with professionalism and prompt responses. 5. Campaign Tracking, Reporting & Optimization - Track real-time campaign performance metricsviews, engagement, shares, reach, etc. - Maintain and update detailed campaign performance trackers. - Coordinate with the analytics team to generate post-campaign reports. - Derive insights, successes, and learnings for future improvements. - Optimize creator selection and strategy based on performance history.

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