Deputy Manager

3 weeks ago

Ahmedabad India Astral Adhesives Full time

Job Description Key Responsibilities: - Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities - Aligning with the business requirement and delivering marketing & communication tools through the internal team, studio, and agencies - Creating and managing all marketing materials and collateral in line with brand direction, including ATL and BTL. - Tracking the effectiveness of various campaigns and course corrections as required - Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets - Leading the planning and implementation of PR and initiatives related to the brand - Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc. Key Requirements - Marketing, Branding, Communications, or a related field like Product Manager, Brand Manager, etc. - Prior experience in a similar role with proactive approach & team management skills. - Exceptional verbal & written communication skills. - High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously. - Analytical and solution driven approach in favour of the business requirement - Has excellent interpersonal skills and are adept at building relationships with different stakeholders. - Understand requirement of promotional materials, packaging design and labelling, advertisements, exhibition materials, etc. - Must have exceptional presentation skills and fair experience with PPT, XLS, DOC, and a good sense of creativity outcome - Must know offset, digital, and different types of media printing knowledge - Coordinate with technical support team (QC & Projects) for feedback on product packaging and branding materials - Coordinate with vendors and various agencies for activity planning and execution of packaging, photoshoot, ad films, media planning, exhibitions, activations, etc. - Proficient in developing, executing, and measuring demand generation programs that keep customers and prospects engaged throughout the funnel. - Strong knowledge of content development and SEM. Interested Candidate can share their resume on [Confidential Information]

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