Paid Search Specialist

is a leader in AI-powered data security and management Aided by an extensive ecosystem of partners Cohesity makes it easy to secure protect manage and get value from data xe2x80x94 across the data center edge and cloud Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities including immutable backup snapshots AI-based threat detection monitoring for malicious behavior and rapid recovery at scale Weve been named a Leader by multiple analyst firms and have been for Innovation Product Strength and Simplicity in Design Join us on our mission to shape the future of our industry Passionate about defending the world s data Join Cohesity We are seeking a highly skilled and motivated individual to join our team as a Paid Media Specialist The Growth Marketing team at Cohesity is on a mission to help organizations around the world find limitless value from their data Our customer obsessed Paid Media Specialists are focused on building new businesses while expanding the value of Cohesity for existing customers As a Paid Media Specialist you will be an individual contributor focused on Awareness and Demand Gen for international markets including Americas EU APAC and others reporting to Media Manager Paid Media Specialist is responsible for driving impactful digital campaigns optimize paid media efforts and maximize ROI across social display and Content Syndication channels The Growth Marketing team at Cohesity is a dynamic data-driven group focused on accelerating customer acquisition engagement and retention through innovative digital strategies and cutting-edge marketing technologies HOW YOU LL SPEND YOUR TIME HERE Campaign Media PlanningCreate and manage a comprehensive digital marketing plan including a full funnel paid media strategy inclusive of content syndication LinkedIn and Programmatic programs Cross-functional collaboration between campaigns field marketing inside sales team and operation to deliver on a digital media campaign by region based on internal requirements and multiple team inputsWork as in-house Media Specialist creating media plans and vendor selectionOwn Vendor RFP processWorking with internal teams for TAL creation validation and formattingTAL Uploads to the right platforms for effective targeting for campaignsCampaign BuildsCreate spec sheet request timeline and delivery of creative and ad copy delivery timelines and save in comprehensive and meticulous manner for campaign buildsSetting up tracking parameters in accordance with reporting requirements clearly for campaignsCommunication cross functionally to educate internal teams on expectation of media spend web campaigns inside salesCreative trafficking to VendorsBuild Programmatic LinkedIn Campaigns according to media planLiaise with Content Syndication Partner on Campaign Set upLead flow from content syndication vendors to SFDC using WorkatoBuild and maintain SLA with inside sales team on follow-up strategy and manage feedback with vendorsBuild POC for all campaigns set up to be shared with wider teamOptimizationsOptimize digital media campaigns for maximum reach and engagement demandFeedback loop to campaigns creative and product and solution marketing on optimal content types for executionMonthly cadence with Content Syndication partners to ensure lead quality and deliveryContinuously assess and refine digital tactics based on performance metrics and industry trendsReportingBuild Trackers for a weekly reportingWork with MarkOps for monthly pipeline reporting by campaignUse Salesforce reporting interface to build download reports as requiredReport on conversions using Adobe Analytics and GA4 comparison between the available Analytics platform and choosing the best form of reportingMonthly reporting on Asset Creative performanceMonthly Reporting on Campaign performance Spends and KPIs against target estimatesQuarterly QBRs created and delivered to campaigns field marketing and MLTWE D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING Bachelors degree in Marketing Business or a related field Masters degree preferred 3-5 years of experience in digital marketing with a focus on international markets Paid Search experience would be a plusStrong knowledge of Display Paid Social Content Syndication best practices with a proven track record of improving performance Hands-on experience with media planning and audience segmentation leveraging first- and third-party dataProven success in developing executing and reporting on media plansUnderstanding of tracking requirements and the breadth of paid media units for tactics including Social content syndication traditionalExperience with digital marketing tools and platforms including content syndication social media Display and online analytics like GA4 Experience with Tag Manager is a plus but not necessaryExceptional project management skills and the ability to manage multiple initiatives simultaneously Strong analytical skills and experience using data to drive decision-making Strong Excel SkillsFamiliarity with marketing automation tools and CRM systems like Marketo Hubspot 6Sense SFDC and EloquaData Privacy Notice for Job Candidates For information on personal data processing please see our In-Office ExpectationsCohesity employees who are within a reasonable commute e g within a forty-five 45 minute average travel time work out of our core offices 2-3 days a week of their choosing