Market Researcher

3 weeks ago

Hyderabad, Telangana, India Sumadhura Infracon Private Limited Full time
Job Description

Job Description:

- We are looking for a highly motivated Market Researcher with expertise in Primary and Secondary Market Research to support our real estate business.
- The ideal candidate will have strong skills in Consumer Insights, Strategic Research, Market Insights, Business Intelligence, and advanced proficiency in Power BI.
- This role involves generating actionable insights from both primary and secondary data sources to guide strategic decision-making and enhance competitive positioning.

Roles and Responsibilities:

Market Research (Primary & Secondary)

1. Primary Research: - Conduct surveys, interviews, focus groups, and field studies to gather first-hand consumer and market data.

- Design research methodologies tailored to specific business objectives.

2. Secondary Research:

- Analyze industry reports, databases, government publications, and online resources to extract valuable insights.

- Stay updated on real estate trends, competitor strategies, and market dynamics. Consumer Insights and Strategic Research

- Develop a deep understanding of consumer behavior, preferences, and demographics in the real estate sector.

- Provide strategic insights to support marketing, product development, and sales teams. Market Intelligence & Competitive Analysis

- Monitor competitors activities, including pricing, promotional strategies, and new developments.

- Analyze demand-supply trends and forecast market opportunities. Business Intelligence and Reporting

- Use Power BI to design dashboards and visualize data for stakeholder presentations.

- Prepare detailed and actionable research reports summarizing findings and recommendations.

Skills and Experience Requirements:

Essential Skills:

- Proficiency in Primary and Secondary Research techniques.

- Expertise in Power BI, data visualization, or similar reporting tools.

- Strong analytical and problem-solving skills.

- Proficiency in statistical tools like SPSS, Excel, or similar platforms.

- Understanding of consumer psychology and market trends in the real estate sector.

- Excellent written and verbal communication skills.

Preferred Skills:

- Experience with GIS mapping tools and CRM systems.

- Certifications in business analytics or market research.

- Familiarity with advanced research methodologies (e.g., conjoint analysis, predictive modeling).

Educational Qualifications:

Bachelor's degree in Business, Marketing, Economics, or related

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