Lead Generation Specialist

4 weeks ago

Durgapur, India Opvia.in Full time

Role: Lead Generation Specialist (Cold Email Outreach Expert) Background: IT Services / Digital Agency experience preferred Location: Kolkata (On-site - Only candidates from Kolkata should apply) Reporting to: Founders and Leadership Team Experience: 3 to 6 years Language: Excellent English communication (written and verbal) Compensation: Up to 30k + On Target Earnings (Based on experience and qualifications) Timing: UK Shift About the Role We are looking for a highly skilled Lead Generation Specialist with deep experience in cold email outreach, prospecting, and outbound systems. This is not a general marketing role. This role requires someone who can build outbound campaigns from scratch, including data sourcing, writing outbound sequences, managing deliverability, and consistently generating qualified leads/appointments. Key Responsibilities Cold Email Strategy & Execution - Build complete cold outreach systems from the ground up - (ICP research → list building → message crafting → deliverability setup → reporting). - Write high-converting, personalised outbound email sequences (intro emails, follow-ups, break-ups). - Perform inbox/domain warm-ups, deliverability checks, and maintain healthy sender scores. - Continuously A/B test subject lines, email copy, sending volume, send times, and CTAs. Prospecting & Data Sourcing - Identify and define ideal customer profiles (ICPs) and buyer personas. - Source accurate lead data from tools like Apollo, Clay, ZoomInfo, LinkedIn Sales Navigator, etc. - Validate emails, clean lists, and maintain high data quality. Pipeline & CRM Management - Track all outreach activity and lead responses in CRM (HubSpot, Pipedrive, GoHighLevel, etc.). - Qualify leads and hand off to sales with complete context. - Maintain consistent outbound pipeline metrics (open rates, reply rates, positive replies, meetings booked). Performance & Optimization - Analyse campaign performance and adjust variables to improve results. - Report on metrics such as deliverability, response rate, lead quality, and meeting conversions. - Recommend improvements to targeting, messaging, and lead sources. Required Experience & Skills - 2+ years specifically in cold email outreach / outbound lead generation (NOT general marketing / social media / content). - Proven ability to write cold email copy that gets replies and generates meetings. - Strong understanding of: - Email deliverability & warm-up systems - DNS/SPF/DKIM/DMARC - Multi-inbox rotation and domain strategy - Personalisation frameworks - Apollo, Clay, Sales Nav - HubSpot, Pipedrive - Data-driven approach; understands metrics and optimizes accordingly. - Excellent written English, communication, and research skills. Nice to Have - Experience integrating email + LinkedIn automation workflows. - Knowledge of scraping tools and enrichment workflows. - Experience booking meetings for agencies, SaaS, or B2B service companies. Why Join Us - You will lead the outbound engine, not just follow instructions. - Freedom to test, iterate, and implement best-practice outbound systems. - Work with a team that values performance, innovation, and speed. - Opportunity to scale into a senior growth or outbound operations role.

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