GTM Engineer

Job Description Our client is an AI-powered sales automation platform that helps B2B companies scale outbound, book qualified meetings, and build predictable pipelines. They combine intelligent software with managed expertise to deliver measurable results with one clear mission: to make outbound a predictable growth engine. Location: Fully Remote | 9 AM - 5 PM EST Role Overview The Outbound E-mail Specialist will serve as the strategist and execution lead responsible for ensuring that outbound campaigns perform successfully day-to-day. You'll translate strategy into scalable, high-volume actions managing targeting, messaging, sequencing, deliverability, testing, and performance reporting. This role requires precision, consistency, and adaptability in a fast-paced GTM environment. The ideal candidate combines analytical rigor with creative problem-solving, maintaining campaign excellence and measurable outcomes under pressure. Key Responsibilities - Targeting & ICP Development - Translate client goals into detailed targeting matrices (industry, seniority, company size, geography, tech stack, triggers). - Build, enrich, and maintain high-quality prospect lists with proper suppression and compliance. - Apply suppression rules to maintain clean, compliant targeting. - Cold Email Strategy & Execution - Focus exclusively on cold outbound, not email marketing. - Write, test, and refine cold email copy including subject lines, openers, CTAs, and follow-ups. - Develop multi-angle narratives such as ROI-driven, social proof, compliance-based, and competitive positioning. - Implement personalization at scale through snippets, dynamic variables, and micro-references. - Manage sequencing and reply handling for large-scale operations, often 100+ mailboxes per client. - Deliverability & Infrastructure - Configure and manage technical infrastructure (domains, DNS records, mailboxes, SPF/DKIM/DMARC setup, warmups). - Proactively monitor bounce and spam rates and implement deliverability remediation strategies. - Maintain top deliverability through reputation management and warmup protocols. - Experimentation, Analytics & Optimization - Run structured A/B/n tests across subject lines, hooks, CTAs, and send timings. - Track KPIs such as open rates, reply types, meetings booked, and deliverability health. - Maintain an experiment backlog and document winning approaches into playbooks for scale. - Client Communication - Participate in client meetings to present performance, experiments, and next steps. - Provide clear, concise updates through Slack/Intercom and reporting dashboards. - Represent the GTM team with professionalism and clarity appearance, tone, and communication presence matter. Qualifications Experience - 25+ years in outbound operations, cold email strategy, or GTM campaign execution. - Proven experience managing high-volume cold email campaigns (10K100K+ emails per month). - Demonstrated success managing 100+ mailboxes for a single client. - Hands-on experience with tools such as Instantly, Clay, Apollo, and HubSpot. - Deep understanding of deliverability fundamentals (SPF, DKIM, DMARC, warmup, and reputation management). Skills - Strong analytical precision and data-driven decision-making skills. - Excellent copywriting and operational documentation abilities. - Clear and professional communication in English; accent is fine, but clarity, presence, and a quality mic/camera setup are essential. - Highly organized, process-oriented, and able to perform consistently under pressure. - Fast-paced and execution-focused, with the ability to handle repetitive work at scale. - Adaptable, self-starting, and capable of maintaining performance standards in demanding environments. What Success Looks Like - Consistently achieving or exceeding campaign KPIs (open rates, reply rates, meetings booked). - Deliverability remains high across all client accounts. - Clear communication and reporting strengthen client trust and satisfaction. - Experiment learnings are systematically documented to improve future performance. - Campaign execution is precise, repeatable, and scalable across multiple clients. Opportunity This is a chance to become the driving force behind successful outbound programs for fast-growing B2B companies. As a Growth Marketing Campaign Manager, you'll work directly with clients, own performance outcomes, and shape the future of scalable sales automation. Join a global, high-performance remote team where innovation, growth, and collaboration define success. Apply now Application Process To be considered for this role these steps need to be followed: - Fill in the application form - Record a video showcasing your skill sets