Growth Marketer

Role: Growth Marketer – App Experience: 5 to 8 years Employment Type: Full-Time Employee Based Contract Location: Remote Shift Timings: 6:00 AM to 3:00 PM IST (USA based client) Notice Period: Immediate Joiners OR 15 Days (1st Choice ONLY) About the Role: We’re seeking an experienced Growth Marketer – App to lead paid user acquisition and conversion optimization for mobile apps. The role focuses on driving high-quality installs, trials, and paid subscriptions across iOS and Android, using data-driven experimentation and advanced media buying strategies. You’ll manage performance campaigns across major mobile platforms, run A/B tests, optimize for CPT, CAC, and ROAS, and collaborate with a Director-level growth leader to scale app profitability. Key Responsibilities - Drive paid user acquisition across Meta, Google UAC, Apple Search Ads (ASA), TikTok, and DSPs. - Optimize for CPT (Cost per Trial), CAC (Cost per Subscription), and ROAS (Return on Ad Spend). - Plan, execute, and evaluate A/B tests on creatives, audiences, messaging, and landing experiences. - Analyze cohort performance, LTV, and attribution data to refine budget and channel strategies. - Collaborate with analytics, product, and creative teams to identify growth opportunities. - Stay updated on SKAdNetwork (SKAN), ATT, and mobile measurement changes impacting UA performance. - Build and scale performance strategies for both App Store (iOS) and Google Play (Android) ecosystems. Technical Skills Required - Hands-on experience with Meta Ads Manager, Google UAC, Apple Search Ads, TikTok Ads, and Programmatic DSPs. - Strong understanding of mobile attribution platforms: AppsFlyer, Adjust, or Singular. - Advanced knowledge of SKAN, ATT, cohort analysis, and LTV modeling. - Proficiency in Excel/Google Sheets for data analysis and Looker Studio / Data Studio for visualization. - Experience running A/B and multivariate tests on creatives, app store listings, and in-funnel experiences. - Familiarity with subscription funnel analytics and app conversion optimization (CRO). Ideal Candidate - 5–8 years in mobile app growth, performance marketing, or user acquisition roles. - Proven experience managing subscription-based or trial-based apps - ideally in EdTech, Kids Learning, HealthTech, or Gaming. - Hands-on exposure to US or global markets. - Background in performance-driven organizations or agencies managing global UA accounts (e.g., M&C Saatchi Performance, Performics, InMobi, CRED, Unacademy, Groww, HealthifyMe, Dream11). - Analytical thinker with strong command of numbers and creative strategy. - Thrives in high-ownership, fast-paced environments with autonomy and accountability. The Exact Ask We’re looking for a data-driven performance marketer who: - Can independently plan, execute, and optimize paid UA campaigns across major mobile channels. - Understands the subscription growth funnel from install to paid user. - Can interpret performance data, identify patterns, and take action quickly. - Balances creative experimentation with analytical rigor. - Wants to build and scale app growth globally, not just run ads. What This Role Is NOT - It’s not a general digital marketing role - this is laser-focused on paid app growth, not SEO, social content, or influencer marketing. - It’s not a brand or creative strategist role - while you’ll test creatives, your core output is measurable performance, not storytelling. - It’s not a junior execution role - you’re expected to strategize, execute, and analyze independently with minimal hand-holding. - It’s not limited to installs - success is judged on trials, subscriptions, LTV, and payback periods, not CPI. - It’s not a regional-only role - the scope is global, working across U.S. and international markets.