Brand Manager

3 weeks ago

Mumbai India Permanent Solution Full time

Job Description

Company Description

Confidential - Food - FMCG Indian company that manufactures and exports instant food mixes, ready-to-eat meals, dairy products, and other convenience food. It is known for pioneering the convenience food sector in India, with a product range including instant mixes, ready meals, dairy products, and desserts with a wide distribution network in India and exports to over 40 countries

Years of Experience: Min 8 years +

Reporting to: Director Sales & Marketing

Job Location: Mumbai (BKC)

Job Role:

BrandStrategy Development: Develop comprehensivebrandstrategies aligned with business objectives, market trends, and consumer insights. Definebrandpositioning, target audience, and messaging to differentiate our products in the market.

Marketing Campaign Management: Lead the planning, execution, and evaluation of integrated marketing campaigns across various channels including digital, traditional media, and in-store activations. Collaborate with creative agencies to develop impactful marketing materials.

Product Portfolio Management: Manage the entire product lifecycle from ideation to launch and beyond. Conduct market analysis, competitor research, and consumer surveys to identify opportunities for product innovation and optimization.

BrandCommunication: Develop compellingbrandnarratives and communication strategies to engage consumers across touchpoints. Ensure consistency inbrandmessaging and visual identity across all marketing materials and platforms.

Market Analysis and Insights: Conduct extensive on-ground market visits to gain first-hand insights into consumer behaviour, preferences, and market dynamics. Utilize data analytics and consumer research to make informed decisions and drive continuous improvement.

Cross-functional Collaboration: Work closely with internal teams including sales, product development, supply chain, and finance to alignbrandstrategies with overall business goals. Foster strong relationships and effective communication to ensure seamless execution of initiatives.

Budget Management: Develop and manage thebrandmarketing budget effectively, optimizing resources to maximize ROI. Track expenditures and performance metrics to evaluate campaign effectiveness and make data-driven decisions.

Travel: Be open to extensive travel within India to visit various markets, interact with distributors, retailers, and consumers, and gather insights to informbrandstrategies and initiatives

CTC:20-25 LPA (Fixed+ Variable)

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