General Manager

Job Description Location: ETV office, Bangalore (Mandate 1) | Team: Swiggy Dineout | Experience: 810 years+ Mandate 1 The role is based out of Bangalore and the expectation is to work out of the ETV office. About The Role Swiggy Dineout is building India's largest dining-out platform. As we scale, Marketing is at the heart of shaping category adoption, driving awareness, and building deep consumer love for our brand. We're looking for a General Manager Marketing to lead the full marketing charter for Swiggy Dineout. This leader will own Brand & Digital Marketing, Performance Marketing, SEO, Influencer Marketing, and Social Media Marketing end-to-end. The role demands both strategic storytelling and sharp performance orientation, blending brand building with growth marketing at scale. This is a high-visibility role where you will define how millions of Indians discover, engage, and experience dining-out with Swiggy. What You'll Own - Brand & Digital Marketing Define and drive Swiggy Dineout's brand positioning and narrative in the market. Create integrated campaigns (online & offline) that drive awareness, trust, and consideration. Lead creative development with agencies and internal teams to deliver high-quality brand assets. - Performance Marketing Own the digital marketing strategy across paid channels (Meta, Google, Affiliates, etc.). Drive measurable acquisition, retention, and ROI through campaigns. Optimize spends and performance metrics across user cohorts and cities. - SEO & Organic Growth Build and scale SEO strategy to maximize organic discovery and app traffic. Partner with product and content teams to optimize SEO funnels across city and restaurant pages. - Influencer & Social Media Marketing Lead influencer marketing strategy across macro, micro, and regional influencers. Create thumb-stopping content and campaigns for social platforms that drive engagement and category relevance. Build scalable IPs and campaigns that spark conversations around dining-out culture. - Leadership & Collaboration Build, mentor, and lead a strong marketing team across brand, performance, and social functions. Partner with Growth, Product, Business, and Partnerships teams to drive cohesive outcomes. Own marketing AOP planning, budget allocation, and performance reporting. Preferred Experience 812 years of experience in marketing roles across consumer internet, FMCG, or lifestyle brands. Proven expertise in both brand marketing and performance marketing. Strong track record of scaling user acquisition and engagement via digital channels. Expertise in leading SEO, social media, and influencer-led campaigns is a must. Deep understanding of consumer journeys and digital-first storytelling. Leadership experience managing teams and external agencies. Ability to thrive in a high-growth, fast-paced environment Nice-to-Have Experience in consumer tech, F&B, or marketplace businesses. Exposure to building brand IPs or large-scale cultural moments. Hands-on experience with analytics and marketing automation tools. Why Join Lead the entire marketing function for Swiggy Dineout. Shape one of India's most exciting consumer brands in the dining-out space. A high-impact role with full ownership, visibility, and the chance to drive how India eats out. Key Metrics that the GM - Marketing will own Growth: VU and NU growth via Marketing Campaigns Brand: Awareness, Consideration, and share of voice. Performance Marketing: NU growth, CAC, ROAS, LTV, conversion rates. SEO: Organic traffic, keyword rankings, NU contribution. Social & Influencers: Follower growth, engagement, campaign ROI, UGC. Overall Impact: Marketing-driven GOV, OPD, MAUs/DAUs, ROAS.