E Commerce Head

- VP - e-commerce Location Surat The Head of E-commerce is a resilient resoned and execution-driven leader responsible for building and scaling a high-performing direct-to-consumer D2C digital business This role requires the ability to adapt quickly to changing market dynamics while embedding innovation at scale The leader will drive end-to-end transformation integrating customer experience cutting-edge technology automation and AI to deliver profitable growth and a world-class digital journey They will own P L accountability balance speed of execution with sustainable growth levers and ensure operational agility across marketing technology logistics and customer touchpoints With a strong technology backbone and comfort with data-driven decision-making this leader will ensure the business not only scales but continuously innovates in a competitive landscape Key Responsibilities Strategic Leadership Spearhead the D2C e-commerce roadmap aligned with the brand s growth ambitions Drive digital transformation by integrating customer experience technology and operations Define and monitor KPIs related to e-commerce growth conversion CAC LTV and retention P L Ownership Manage and optimize the full e-commerce P L including revenues costs and profitability Identify levers for scale while balancing margins logistics costs and marketing spends Team Building Collaboration Lead a cross-functional team of 10-15 members across performance marketing UI UX analytics content tech and operations Build internal capability while managing agency and tech partner relationships Customer Experience Deliver a frictionless delightful and premium online buying experience for high-value jewellery shoppers Leverage analytics to track customer journeys and improve NPS and repeat purchase rates Digital Marketing Tech Integration Drive performance marketing campaigns SEO SEM social influencer with ROI-focused planning Own CRM personalization and re-targeting strategies to increase LTV Work with tech teams to implement robust e-commerce platforms and analytics dashboards Business Operational Excellence Ensure inventory visibility logistics integration and seamless order fulfillment Introduce new digital products and D2C offerings in alignment with customer trends Attributes of the Ideal Candidate Key Attributes Resilience Agility Proven ability to thrive in fast-moving high-pressure environments demonstrating grit and adaptability Execution Excellence Track record of translating vision into measurable results delivering at pace without compromising quality Technology Innovation Deep familiarity with e-commerce platforms automation tools and AI-driven personalization analytics Analytical Rigor Strong data orientation able to leverage advanced dashboards predictive models and KPIs to optimize performance Customer-Centric Mindset Skilled in creating seamless personalized customer experiences that boost retention and lifetime value Leadership Collaboration Adept at leading cross-functional teams fostering innovation and building digital-first culture Experience bracket 8-10 years of e-commerce experience including 5 years in D2C leadership roles Domain expertise in jewellery fashion luxury or high-ticket lifestyle brands Proven track record of delivering profitable online business scale Mindset Culture Fit Entrepreneurial agile customer-obsessed and performance-oriented Comfortable in structured environments but thrives on innovation and transformation Willing to relocate to Surat to work closely with the brand and leadership Qualifications and Education Requirements A Bachelors degree or a Masters Degree in either Business Marketing or Technology is required