Digital Marketing Executive

4 weeks ago

Gurugram, India House of UGC Full time

Job Title : Digital Marketing Executive Experience : 2-3 Years Location : Gurgaon Salary : ₹35,000 - ₹45,000 About Us At HouseofUGC, we power high-performing digital campaigns for D2C brands that deliver tangible growth. Join a passionate team dedicated to pushing boundaries in performance marketing with a data-driven, results-focused approach. Role Overview We’re looking for a skilled Digital Marketing Executive who excels in campaign management and optimization across Meta and Google platforms. The ideal candidate is numbers-savvy, understands pixel integrations, business models, and knows the art and science of maximizing ROAS and lowering CAC in the competitive D2C space. Key Responsibilities • Plan, set up, and manage end-to-end paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads platforms • Implement and troubleshoot pixel integrations to ensure accurate data tracking and attribution • Analyze campaign data to optimize performance metrics including ROAS, CAC, CTR, and conversion rates • Understand diverse D2C business models to craft effective paid strategies aligned with sales goals • Monitor budgets, bids, and audience targeting to drive efficient ad spend • Generate reports and insights to inform stakeholders and improve future strategy • Collaborate with creative and content teams to deliver high-impact ad creatives tailored for target audiences • Stay updated with the latest trends, tools, and best practices in digital marketing and paid media • Manage account health, troubleshoot performance dips, and implement scalable solutions for growth Must-Have Skills & Qualifications • 2-3 years of hands-on experience managing Meta and Google paid campaigns in a D2C or consumer brand environment • Strong analytical skills with ability to interpret data and derive actionable insights • Proficient in pixel setup, event tracking, and conversion API integrations • Deep understanding of key performance metrics: ROAS, CAC, CPM, CTR, CPC, and conversion funnels • Familiarity with Google Analytics and other measurement/attribution tools • Ability to strategize campaign setups aligned with business goals and optimize for sales growth • Comfortable working with dynamic budget allocations and fast-paced campaign environments • Strong communication skills to coordinate with internal teams and external vendors • Proactive problem-solving attitude and eagerness to learn new digital marketing innovations Bonus Points • Experience with A/B testing and conversion rate optimization • Familiarity with other performance marketing channels (e.g., programmatic, affiliate marketing) • Basic knowledge of SEO and content marketing principles • Experience working in startup or agency settings HouseofUGC is a place where data meets creativity, and every campaign is an opportunity to win. If you’re passionate about digital marketing, driven by results, and ready to grow your career in the D2C ecosystem, we want to hear from you.

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