Seo Specialist

3 weeks ago

Kolkata, West Bengal, India Weekday AI Full time

This role is for one of the Weekday s clientsSalary range Rs 600000 - Rs 700000 ie INR 6-7 LPA Min Experience 4 yearsLocation KolkataJobType full-timeWe are looking for a skilled SEO Specialist to enhance online visibility drive targeted and organic traffic and support the growth of digital presence The role involves planning executing and managing SEO strategies while working closely with content digital marketing and web development teams to optimize all aspects of online content RequirementsKey Responsibilities SEO Strategy Development Conduct detailed keyword research to identify and prioritize growth opportunities Create and implement SEO strategies aimed at improving organic search rankings Analyze competitors SEO tactics and recommend actionable improvements On-Page and Off-Page SEO Optimization Optimize website content landing pages and blog articles according to SEO best practices Develop and manage link-building strategies and execute backlink acquisition campaigns Maintain up-to-date on-page SEO elements such as meta tags header structures alt attributes and internal linking Performance Tracking Analysis Track analyze and report on website analytics and SEO initiatives Monitor and measure the effectiveness of SEO strategies using traffic conversions and keyword rankings Utilize insights from data to refine and enhance SEO efforts Content Optimization Collaborate with content teams to produce high-quality SEO-friendly content Identify content improvement opportunities based on SEO performance data Conduct regular audits to ensure content remains accurate relevant and optimized Trend Monitoring Adaptation Stay informed about SEO industry trends algorithm updates and digital marketing innovations Adjust strategies in response to evolving search engine algorithms and industry changes Qualifications Bachelors degree in Marketing Communications or a related field or equivalent professional experience 5 years of hands-on experience in SEO or a similar role Proficient in SEO and analytics tools such as Google Analytics Google Search Console Ahrefs SEMrush or Moz Deep understanding of ranking factors search engine algorithms and technical SEO principles Experience in link-building campaigns and content optimization is a strong plus

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