Red Apple Technologies

2 weeks ago

Kolkata, West Bengal, India Red Apple Technologies Pvt Ltd Full time

We are looking for an experienced and results-driven Senior SEO and Organic Marketing Specialist to lead our organic growth initiatives.

In this strategic role, you will be responsible for developing and executing comprehensive SEO strategies that increase search engine visibility, boost organic website traffic, and drive qualified leads.

This position demands expertise in on-page SEO, off-page SEO, technical SEO, and a strong understanding of organic content marketing and SEO analytics.

Key Responsibilities

SEO Strategy & Execution:

- Develop and manage SEO strategies to improve search engine rankings and organic traffic.

- Stay up to date with Google algorithm updates and industry best practices.

On-Page & Technical SEO:

- Optimize site structure, metadata, and content for better visibility.

- Conduct SEO audits and fix technical issues related to speed, mobile usability, and indexing.

- Perform keyword research to guide content strategy.

Off-Page SEO & Link Building:

- Execute link-building campaigns to grow domain authority.

- Build partnerships with relevant websites, influencers, and content creators.

Analytics & Reporting:

- Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.

- Provide insights and data-driven recommendations for continuous improvement.

Collaboration & Leadership:

- Work closely with content, dev, and marketing teams to align SEO efforts.

- Mentor junior/other team members and support a performance-focused culture.

Required Qualifications:

- Bachelor's/Master's degree in Marketing, Business, Computer Science, Communications, or a related field.

- 4-6 years of hands-on experience in SEO and organic marketing, preferably in a fast-paced digital environment (agency or in-house).

- Proven success in increasing organic visibility, traffic, and rankings for competitive keywords.

- Expertise in using SEO and web analytics tools (GA4, GSC, SEMrush, Ahrefs, Moz, Screaming Frog).

- Strong command of technical SEO, including HTML, CSS, JavaScript basics, and website architecture.

- Exceptional problem-solving, analytical, and project management skills.

Preferred Skills:

- Experience with local SEO, international SEO, and e-commerce SEO strategies.

- Familiarity with other digital marketing channels (PPC, social media, email) and how they impact SEO.

- Basic understanding of WordPress, Shopify, or CMS platforms.

- Knowledge of content strategy and how to align SEO with editorial calendars.

- Google Certifications (SEO, Analytics, Tag Manager) are a plus

(ref:iimjobs.com)

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