Puretech - Associate Business Manager - SEO

4 weeks ago

Kolkata, West Bengal, India Puretech Digital Full time

About the job

Job Overview

We are seeking a highly skilled and dedicated SEO Specialist to join our dynamic team.

The ideal candidate will be responsible for various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content recommendations, link acquisition, and monthly reporting.

The role requires a meticulous individual with strong analytical skills, an eye for detail, and a commitment to excellence.

The Hands On Position Will Include

- Create accurate keyword lists and organize content themes effectively.

- Conduct keyword research independently, with minimal guidance.

- Demonstrate proficiency in Information Architecture, content evaluation, and recommendations.

- Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility.

- Provide source code-level recommendations for better website crawling.

- Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags.

- Ensure error-free documents and provide on-page recommendations for SEO enhancement.

- Understand client services/products and deliver detailed content requirements.

- Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication.

- Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs.

- Regularly refresh link details and stay updated on new content syndication platforms.

- Adhere to reporting schedules and proactively report deviations.

- Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics.

- Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive reporting on business improvements or deterioration.

Qualifications And Skills

- MBA/Bachelor's degree

- Experience 2 to 4 years

- Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results.

- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

- Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.

- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.

- Excellent communication skills

- Passion for staying updated on the latest SEO trends, tools, and techniques

(ref:iimjobs.com)

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