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SEO Executive

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Kolkata, West Bengal, India Kyptronix Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Responsibilities

  • Develop and execute SEO strategies for on-page, off-page, and technical optimization.
  • Conduct comprehensive keyword research to drive high-intent traffic.
  • Optimize site structure, meta tags, and internal linking to improve crawlability and indexing.
  • Monitor and analyze website performance using Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools.
  • Build and manage backlink strategies to improve domain authority and ranking.
  • Collaborate with content and development teams for SEO-driven content creation and technical fixes.
  • Perform competitor analysis to identify gaps and opportunities.
  • Prepare and present monthly performance reports on rankings, traffic, and ROI metrics.

Key Requirements

  • 2+ years of proven experience in SEO for service or e-commerce businesses.
  • Proficiency with tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
  • Strong understanding of search algorithms, ranking factors, and SEO trends.
  • Experience in technical SEO, including Core Web Vitals, schema markup, and site audits.
  • Familiarity with basic HTML, CSS, and CMS platforms (WordPress, Shopify, Webflow).
  • Ability to analyze data, draw actionable insights, and present results effectively.

Preferred Skills

  • Knowledge of local SEO for location-based businesses.
  • Experience managing SEO campaigns for international markets.
  • Understanding of content marketing and link-building outreach.

KPIs

  • Growth in organic traffic and keyword rankings.
  • Increased conversion rate from organic channels.
  • Improved site health score and page speed performance.
  • Consistent backlink profile growth with quality links.

Why Join Us

  • Opportunity to work on global campaigns across diverse industries.
  • Collaborative environment with data-driven marketing teams.
  • Clear career progression with performance-based incentives.