SEO - Assistant Manager

5 days ago

Kolkata, West Bengal, India Duratuf Products Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 18,00,000 per year
Position: SEO - Assistant Manager
Location: Kolkata(HQ)
Job Type: Full Time, Permanent
Reporting: Manager - Marketing
Experience: 3 to 5 years

Position Overview

We are seeking a data-driven, creative, and growth-focused Assistant Manager – SEO to lead our organic search strategy, improve brand visibility, and deliver measurable growth in traffic, rankings, and conversions. This role requires a balance of technical SEO expertise, content strategy, analytics, and team collaboration.

Key Responsibilities
 1. Strategic SEO Planning
  • Develop and execute comprehensive SEO strategies aligned with business objectives.
  • Conduct competitive analysis, keyword research, and market trend studies to guide content creation and optimization.
  • Collaborate with product, marketing, and web development teams to ensure SEO best practices are implemented site-wide.
2. On-Page & Technical SEO
  • Optimize website architecture, page speed, Core Web Vitals, schema markup, and mobile-friendliness.
  • Conduct regular SEO audits and work with developers to resolve technical issues (crawl errors, broken links, redirects, etc.).
  • Oversee content optimization (titles, meta descriptions, internal linking, keyword targeting) to enhance search visibility.
3. Off-Page SEO & Authority Buildi
  • Develop white-hat link-building campaigns, digital PR initiatives, and partnership strategies to grow domain authority.
  • Monitor backlink profile health and disavow toxic links when necessary.

4. Analytics, Reporting & Continuous Improvement

  • Track and report SEO KPIs: organic traffic, keyword rankings, CTR, bounce rates, and conversions.
  • Use tools like Google Search Console, Google Analytics 4, SERanking, SEMrush/Ahrefs, and Screaming Frog to measure performance.
  • Continuously analyze results and refine strategies to drive incremental growth.
5. Cross-Functional Collaboration & Leadership
  • Work with content, design, and development teams to ensure SEO considerations are embedded in all campaigns.
  • Mentor junior team members and collaborate with external agencies when required.


Requirements Key Requirements
  • Education: Bachelor's degree
  • Experience: 3–5 years of hands-on SEO experience, preferably in a B2B/B2C setting.

Technical Skills
  • Strong Knowledge of Google Algorithms, ranking, preferably, SEO tools(GA4, GSC, Ahrefs, SEMrush, Screaming Frog).
  • Familiarity with HTML, CSS, JavaScript basics, and CMS platforms(Wordpress etc.)
  • Understanding of Core Web Vitals, structured data, and mobile-first indexing.


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