Manager - Consumer Insights

InMobi Advertising is a global technology leader helping marketers win the moments that matter Our advertising platform reaches over 2 billion people across 150 countries and turns real-time context into business outcomes delivering results grounded in privacy-first principles Trusted by 30 000 brands and leading publishers InMobi is where intelligence creativity and accountability converge By combining lock screens apps TVs and the open web with AI and machine learning we deliver receptive attention precise personalization and measurable impact Through Glance AI we are shaping AI Commerce reimagining the future of e-commerce with inspiration-led discovery and shopping Designed to seamlessly integrate into everyday consumer technology Glance AI transforms every screen into a gateway for instant personal and joyful discovery Spanning diverse categories such as fashion beauty travel accessories home decor pets and beyond Glance AI delivers deeply personalized shopping experiences With rich first-party data and unparalleled consumer access it harnesses InMobi s global scale insights and targeting capabilities to create high impact performance driven shopping journeys for brands worldwide Recognized as a Great Place to Work and by MIT Technology Review Fast Company s Top 10 Innovators and more InMobi is a workplace where bold ideas create global impact Backed by investors including SoftBank Kleiner Perkins and Sherpalo Ventures InMobi has offices across San Mateo New York London Singapore Tokyo Seoul Jakarta Bengaluru and beyond At InMobi Advertising you ll have the opportunity to shape how billions of users connect with content commerce and brands worldwide To learn more visit Who are we and What do we do InMobi Group s mission is to power intelligent mobile-first experiences for enterprises and consumers Its businesses across advertising marketing data and content platforms are shaping consumer experience in a world of connected devices InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company s 2018 World s Most Innovative Companies What s the InMobi family like Consistently featured among the Great Places to Work in India since 2017 our culture is our true north enabling us to think big solve complex challenges and grow with new opportunities InMobians are passionate and driven creative and fun loving take ownership and are results focused We invite you to free yourself dream big and chase your passion What do we promise We offer an opportunity to have an immediate impact on the company and our products The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations working with highly capable and ambitious peer groups At InMobi you get food for your body soul and mind with daily meals gym and yoga classes cutting-edge training and tools cocktails at drink cart Thursdays and fun at work on Funky Fridays We even promise to let you bring your kids and pets to work Overview The Manager - Consumer Insights role is responsible for gathering analyzing and interpreting data to provide actionable insights that inform creative strategy audience targeting and media planning for marketing campaigns This role requires a combination of analytical skills strategic thinking and strong communication abilities to translate complex data into clear actionable recommendations for various stakeholders The ideal candidate for this role has some experience with Microsoft Copilot as well as familiarity with emerging GenAI tools that can be leveraged to create meaningful insights from curated data Overall the Insights team uses data-driven insights and information to understand consumer preferences market trends and competitive intelligence supporting brands across the lifecycle of campaigns The Impact You ll Make Data Collection Analysis Collect organize and analyze both qualitative and quantitative data from a variety of internal and external sources e g surveys market research campaign data sales data consumer demographics and behavior Trendspotting Identify key trends patterns and consumer behaviors that influence business performance and competitive positioning Insight Generation Translate data findings into clear actionable insights that inform creative strategy audience targeting and media planning for marketing campaigns Reporting Presentation Create and present insights presentations to clients and internal stakeholders with collaboration from other teams to form a comprehensive strategy Stakeholder Collaboration Work closely with internal teams such as Sales CSM Agency Development Client Development PMM etc to provide consumer insights for both pre- and post-sale efforts Market Research Conduct market research and competitive analysis to inform strategic decisions and stay ahead of industry trends Data Interpretation Storytelling Use storytelling techniques to communicate complex data insights in an engaging and easily digestible format for both technical and non-technical audiences The Experience we Need 5 years of experience in a market research agency ad tech mar tech company or internal brand team s consumer insight market research department Extensive experience in both quantitative and qualitative market research Excellent written and verbal communication skills with the ability to present findings clearly and concisely Ability to integrate simplify and develop insights from multiple data sources including 0P 1P 2P and 3P Strong verbal and written communication skills Working under pressure in a fast-paced and challenging environment keeps you energized Experience with Microsoft Copilot and familiarity with other GenAI tools Expert Microsoft Suite skills with a focus on PowerBI Excel PowerPoint Bachelor s degree in Business Marketing Statistics Data Science or a related field A Master s degree is a plus The InMobi Culture At InMobi culture isn t a buzzword it s an ethos woven by every InMobian reflecting our diverse backgrounds and experiences We thrive on challenges and seize every opportunity for growth Our core values - thinking big being passionate showing accountability and taking ownership with freedom - guide us in every decision we make We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace Visit to better understand our benefits values and more