SBM - Senior Brand Manager

Job Title: Senior Brand Manager / Senior ProductManager Experience: 10+ Years Location: Bangalore Department: Marketing & Strategy Reports To: MD Notice Period - Immediate to 15 Days About Neolacta Lifesciences Neolacta Lifesciences is the first and only company in India-and Asia-to offer 100% human milk- based nutritional products for preterm and critically ill infants. Our purpose-driven innovation and pioneering work in neonatalnutrition have alreadysaved over 1.4 lakh babies.We are committed to improving infant health outcomes through cutting-edge science and ethical marketing practices. Role Overview We areseeking a passionate and experienced Senior Brand Manager / Senior Product Manager to leadbrand strategy and product portfolio management for our life-saving nutritional products. This role demands a blend of strategic thinking,scientific acumen, and hands-on executionin a purpose- led and regulated healthcare environment. Key Responsibilities Brand & Product Strategy - Lead brand planning, positioning, and go-to-market (GTM) strategies for key products including NeoLact 70, 100% human milk fortifiers, and related offerings. - Work closely with clinical, regulatory, and R&Dteams to build medically credible, compliant brand narratives. - Assist with participating in conferences - regional and national wide. - Translate complexscientific benefits into compelling communication tailored for neonatologists, paediatricians, hospitals, and NICUs. Portfolio & Lifecycle Management - Own the lifecycle of key SKUs-from product launch to growth, maturity, and rationalization. - Build effective Visual aids and LBLs to support focus brands and new product launches - Evaluate market feedback, clinical adoption, and therapy gaps to recommend enhancements or innovations. Market & Stakeholder Insights - Conduct deep-dive market research, competitive mapping, and stakeholder need analysis. - Stay ahead of evolvingneonatal nutrition trends, KOL expectations, and clinical evidence. Marketing Execution & Field Support - Design high-impact medical marketingtools (MR inputs,CME decks, HCP education content). - Partner with the salesand training teamsto ensure field-force alignment and effectiveness. - Drive visibility through conference participation, KOL engagement, and scientific branding initiatives. - Analyze sales data to identify areas for marketing initiatives Cross-Functional Collaboration - Collaborate with operations, regulatory, medical affairs, and hospital partnerships to ensure seamless implementation. - Assist with the training function for new joiners. - Drive knowledge transfer and assist with objection handling for Sales team members. - Ensure all brand activities adhere to ethical marketing codes and compliance norms. Business Planning & ROI - Drive brand P&L performance and optimize ROI across marketing initiatives. - Set KPIs, track metrics,and present brand performance to leadership. Key Skills & Competencies - Strong understanding of neonatalcare, nutrition science,or pharmaceutical/medical marketing - Strategic brandmanagement and portfolio ownership - Excellent cross-functional coordination and scientific storytelling - High accountability and agilityin a mission-critical, regulated domain - Data-driven decision-making and execution rigor Qualifications - MBA in Marketing / Healthcare Management from a reputed institute - Graduation in Life Sciences, Pharmacy,Nutrition, or relatedfield - 10+ years in product/brand management, preferably in infant nutrition, neonatalcare, or specialty pharmaceuticals - Experience in launching or scaling brandsin a high-touch, HCP-driven environment Why Join Neolacta? - Be a part of a pioneering company saving lives through science and purpose - Work with globally experienced leadership and mission-driven teams - Opportunity to shape the future of neonatal nutrition in India and beyond