Market Insights Manager

3 weeks ago

Bangalore, India Netradyne Full time

Market Insights Manager Based in Bengaluru, India Role Overview We are seeking a highly analytical and collaborative Market Insights Manager to drive actionable insights across the UK and Europe. In this role, you will be the go-to expert for regional, industry, competitor, and target persona intelligence, directly supporting our growth marketing and Account-Based Marketing (ABM) strategies. You will also own the measurement of Netradyne's brand perception in these markets and develop plans to address gaps and strengthen our positioning. Key Responsibilities Market & Industry Intelligence - Conduct research and analysis of the UK and European fleet, logistics, and commercial vehicle markets - Identify emerging trends, regulatory changes, and growth opportunities within target industries - Deliver regular market landscape reports to inform go-to-market and product strategies Competitor Analysis - Track and analyze key competitors' offerings, positioning, go-to-market strategies, and customer engagement - Provide actionable intelligence to help shape Netradyne's differentiation and value proposition - Maintain a competitor intelligence repository for use by marketing, sales, and product teams Persona & Buyer Insights - Develop and update detailed target persona profiles for enterprise buyers and influencers in the region - Gather insights on customer pain points, decision criteria, and buying journeys through primary and secondary research - Support ABM and enterprise marketing teams with persona-driven messaging and campaign planning Brand Perception & Positioning - Design and execute brand perception studies (surveys, interviews, social listening, etc.) to measure Netradyne's reputation among target audiences - Analyze findings to identify strengths, weaknesses, and perception gaps - Collaborate with marketing and communications to develop and implement plans to address brand gaps and enhance market positioning Stakeholder Collaboration - Work closely with enterprise marketing, ABM, sales, and product teams to ensure insights are embedded in strategy and execution - Present findings and recommendations to senior leadership and cross-functional teams - Support the creation of thought leadership and content marketing with data-driven insights Required Qualifications - 7+ years of experience in market research, competitive intelligence, or insights roles, preferably in B2B technology, SaaS, or automotive/fleet sectors - Demonstrated expertise in market, industry, and competitor analysis for UK and/or European markets - Experience supporting enterprise marketing and/or ABM programs with actionable insights - Strong analytical skills with proficiency in new-age research tools, survey platforms, and data visualization - Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable recommendations - Fluency in English required; additional European languages a plus

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