Marketing Analytics

1 day ago

bangalore, India beBeeAnalytics Full time

Job Title: Head – Marketing Analytics & InsightsLocation:Employment Type:Role SummaryThe Head of Marketing Analytics & Insights will drive marketing performance, customer acquisition, retention, and ROI by turning data into actionable strategic insights. This leader will build and manage a high-performing analytics team, establish measurement infrastructure and frameworks, and partner closely with marketing teams to ensure marketing decisions are data-driven and aligned with overall business objectives.This person will design and implement the university's data infrastructure (data lake), integrate it with CRM systems, and institutionalize dashboards and reporting frameworks. Leading a small team of analysts, this person will deliver insights that empower leadership to make informed, strategic, and timely decisions.Key ResponsibilitiesDesign and implement a centralized data lake/warehouse to unify data from CRM, website, digital campaigns, social media platforms, admissions, and finance systems.Develop data pipelines and ensure seamless integration between CRM and marketing automation systems.Define and implement data governance, quality assurance, and documentation processes to maintain integrity and accessibility of data.Marketing & Admissions AnalyticsDevelop analytical frameworks and KPIs to monitor lead generation, campaign performance, admission funnel conversions, student diversity, scholarship utilisation, and fee collection metrics.Provide insights on digital engagement, SEO/SEM effectiveness, social media performance, and website analytics.Deliver actionable insights to optimize marketing investments, improve conversion efficiency, and enhance student acquisition outcomes.Leadership & Team DevelopmentLead and coach a team of 2–3 data analysts, strengthening their skills in data modelling, visualisation, and presentation.Foster a collaborative, insight-driven culture across marketing teams.Translate complex data into clear, compelling insights and recommendations for marketing leadership and senior stakeholders.Partner with marketing, admissions, IT and academic schools to ensure analytics initiatives are strategically aligned with institutional goals.Dashboards, Reporting & CommunicationBuild and institutionalise executive dashboards and trackers for real-time visibility of marketing and admissions KPIs.Prepare periodic insights decks for top management and deans/school heads.Serve as the central point of contact for all marketing, admissions, and revenue analytics needs across the university.Qualifications & ExperienceBachelor's or Master's degree in Data Analytics, Statistics, Computer Science, Business Analytics, or Marketing Analytics.8–12 years of professional experience with very strong Analytical skills.Strong proficiency in Power BI / Tableau / Google Data Studio, advanced Excel, and SQL.Experience in building and managing data lakes or data warehouses. Exposure to CRM integrations is a plus.Prior experience in higher education, edtech, or service-sector analytics will be an advantage.Personal AttributesStrategic thinker with a hands-on approach to analytics and execution.Excellent communication, storytelling, and stakeholder management skills.Proactive, detail-oriented, and structured in approach.Passionate about leveraging data to drive institutional growth and transparency.

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