Director - Data Analytics (marketing Analytics)

Company Description Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives To create a better experience for their customers and employees To help them grow Software is a choice that can make or break a business Create better or worse experiences Propel or throttle growth Business software has become a blocker instead of ways to get work done There s another option Freshworks With a fresh vision for how the world works At Freshworks we build uncomplicated service software that delivers exceptional customer and employee experiences Our enterprise-grade solutions are powerful yet easy to use and quick to deliver results Our people-first approach to AI eliminates friction making employees more effective and organizations more productive Over 72 000 companies including Bridgestone New Balance Nucor S P Global and Sony Music trust Freshworks customer experience CX and employee experience EX software to fuel customer loyalty and service efficiency And over 4 500 Freshworks employees make this possible all around the world Fresh vision Real impact Come build it with us Role Overview As Director of Marketing Analytics you will lead the data-driven marketing function focusing on strategy measurement and optimization to accelerate business growth in a dynamic SaaS environment This pivotal role involves steering the marketing analytics roadmap managing a specialized analytics team and collaborating with cross-functional stakeholders to translate insights into tangible organizational impact Key Responsibilities Develop and execute the marketing analytics strategy and long-term roadmap aligned with SaaS business objectives Build and lead a high-performing team of marketing analysts and data scientists focused on extracting actionable insights from complex datasets Drive the measurement reporting and optimization of multi-channel campaigns digital organic paid ABM including forecasting attribution and ROI analysis Partner with product sales and engineering teams to unify customer product and market data for enhanced growth opportunities Develop new methodologies for mining and leveraging data including AI ML and predictive analytics to improve marketing investment and performance Oversee dashboard creation KPI benchmarking and performance analysis to support exec-level insights and decision-making Design and implement processes for data governance security and compliance across the SaaS platform Present strategic insights and recommendations to senior leadership and influence company-wide marketing priorities Foster a culture of analytics adoption and continual technical skill development in SQL Python R and MarTech platforms Qualifications 12-15 years experience in marketing analytics roles with 5 years in a SaaS B2B environment Mastery of data analytics digital marketing KPIs performance tracking and statistical modeling market mix attribution regression Proven leadership in managing analytics teams and collaborating across functions sales product engineering Advanced expertise in SQL Python R and modern MarTech BI platforms Strong communicator able to influence C-suite and cross-functional teams Experience implementing AI ML in marketing analytics is a plus Strategic thinker hands-on executor and proactive innovator with a growth mindset Additional Information At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business Fresh vision Real impact Come build it with us