Performance Marketing Sr Associate

5 days ago


Bengaluru, Karnataka, India upGrad Full time
Job Description

Designation- Sr Associate- Performance Marketing

Location- Bangalore- AMR Tech Park

Experiance- 1-3 years

Salary Range- 6-8LPA

Role Overview:

Were seeking a data-driven Performance Marketing with expertise in B2C lead generation. If you have experience managing large budgets, driving quality leads, and optimizing digital campaigns for maximum ROI, we want to hear from you

Key Responsibilities:

- Develop and execute performance marketing campaigns across platforms like Google Ads, Facebook, Instagram, YouTube, and TikTok.
- Manage large-scale budgets, ensuring cost-effective lead generation.
- Monitor, analyze, and optimize campaign performance using A/B testing and CRO strategies.
- Collaborate with cross-functional teams to enhance ad creatives and messaging.
- Focus on lead quality improvement and conversion rate optimization.
- Stay updated with industry trends and explore new growth opportunities.

Qualifications:

- Bachelors in Marketing, Business, or Communications.
- 1+ years in performance marketing, specializing in B2C lead generation.
- Proven experience managing 5-6 figure budgets.
- Strong analytical skills with knowledge of Google Analytics and other performance tools.
- Excellent communication and project management abilities.

Preferred:

- Experience with CRM (Salesforce, HubSpot) and marketing automation platforms.
- Knowledge of SEO and content marketing.
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