Performance Marketing Associate

1 week ago

Bengaluru, Karnataka, India Polkadot Creative Full time
Job description

With its vast product portfolio and robust advertising charter, Amazon runs one of the largest online performance marketing programs internationally. The team is highly results oriented, and at its core, focuses on leveraging in-house technology in order to automate and scale marketing programs that drive new customers and maximize lifetime value of Amazon customers through measurable marketing programs and channels.

We are seeking a seasoned Marketing Associate to help in driving category programs on Google & META platforms. You will be a part of Amazon's online marketing team, and own advertising on Google & META. The team is looking for top notch marketer who can create well-structured campaigns, conduct A/B tests, and optimize performance over time against a clear set of performance goals. To be successful in this role, you will need to have experience in creating online marketing campaigns, A/B testing and excel in execution.

KEY RESPONSIBILITIES:

Campaign Development and Execution:

- Plan, set up, and manage Google Search Campaigns: - Discovery, and PLA
- Plan, set up, and manage Google Mobile app installs and engagement campaigns
- Plan, set up, and manage Meta advertising campaigns
- Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategies.

Performance Monitoring and Optimization:

- Monitor campaign performance metrics, such as CTR, CPC, CPA, etc to assess effectiveness.
- Utilize A/B testing methodologies to optimize ad creatives, landing pages, and bidding strategies.
- Adjust campaigns based on performance data to achieve desired outcomes.

Data Analysis and Reporting:

- Generate detailed reports using basic excel functionalities such as Pivot-Tables, VLOOKUP etc
- Interpret data to provide actionable insights and recommendations for future campaigns.
- Leverage SQL skills to extract and manipulate data from various databases for in-depth analysis.

Collaboration and Communication:

- Work closely with cross-functional teams, including marketing, sales, and creative departments, to ensure cohesive campaign strategies.
- Communicate campaign performance, insights, and recommendations to stakeholders effectively

BASIC QUALIFICATIONS

• Bachelor's degree from Tier 1 / Tier 2 college

• 4-5 years of relevant experience in digital marketing campaign management

• Speak, write, and read fluently in English

• Experience with Basic Excel-Pivot-Tables, VLOOKUP etc

• Experience with Google AdWords -Discovery, PLA, MAI

• Experience with Facebook Ads manager

PREFERRED QUALIFICATIONS

- Proficiency in SQL for data extraction and analysis
- Experience with Microsoft Office products and applications

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