Search Engine Optimization Specialist

4 weeks ago

India Cochin Kochi Ernakulam Analytix Full time

Job Description About the Role We are looking for a highly skilled and strategic SEO Team Lead to join our digital marketing division. The ideal candidate will take ownership of the company's SEO strategy, lead a team of specialists, and drive initiatives that strengthen our online visibility and search engine rankings. This position requires advanced technical SEO expertise, proven leadership ability, and a strong analytical mindset. Key Responsibilities - Design, implement, and oversee comprehensive SEO strategies covering on-page, off-page, and technical SEO. - Lead, mentor, and support a team of SEO specialists, content writers, and link builders. - Conduct keyword research, competitor benchmarking, and market analysis to identify opportunities for growth. - Perform regular SEO audits, track site health, and ensure compliance with Google Webmaster Guidelines. - Monitor performance and prepare detailed reports using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and others. - Stay informed on algorithm updates, industry trends, and emerging best practices. - Troubleshoot and resolve SEO-related issues including crawl errors, indexing challenges, and site speed optimization. - Collaborate with PPC, social media, and content teams to ensure alignment of broader digital marketing strategies. Required Skills & Qualifications - Bachelor's degree in Marketing, Communications, IT, or a related field. - Minimum 3 years of hands-on SEO experience, with at least 12 years in a leadership or team management role. - Deep understanding of search engine algorithms, ranking factors, and SEO best practices. - Proficiency with SEO and analytics tools (Google Analytics, Search Console, Ahrefs, Screaming Frog, SEMrush, etc.). - Strong analytical and problem-solving skills with the ability to interpret data and drive actionable insights. - Excellent communication and presentation skills, both written and verbal. - Strong organizational and project management abilities, capable of handling multiple deadlines. - Working knowledge of HTML, CSS, CMS platforms (especially WordPress), and basic website development concepts.

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