Search Engine Optimization Specialist

21 hours ago

Bhubaneswar India Urban Yatra Full time

Job Description Company Description Urban Yatra is a trusted travel and tour management company committed to delivering exceptional travel experiences across India and beyond. With a strong presence in Odisha and other key destinations, we specialize in organizing well-crafted domestic and international tour packages, corporate travel solutions, and personalized itineraries tailored to the unique needs of our clients. Over the years, Urban Yatra has built a reputation for professionalism, transparency, and customer satisfaction. Backed by a dedicated team of travel experts, our services include hotel bookings, transportation, sightseeing, pilgrimage tours, MICE (Meetings, Incentives, Conferences, and Exhibitions) management, and comprehensive visa assistance for international travel. We operate our own fleet of vehicles and maintain strong partnerships with quality hotels and global travel networks to ensure a seamless and comfortable journey for every traveler. Whether you're planning a family vacation, a romantic getaway, a spiritual retreat, or a corporate offsite, Urban Yatra is your reliable partner for safe, memorable, and hassle-free travel both in India and abroad. Role Description This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist at Urban Yatra, located in Bhubaneswar. The SEO Specialist will be responsible for enhancing the company's search engine rankings, conducting thorough keyword research, optimizing web content, monitoring key performance metrics, and implementing effectivelink-building strategies. Additionally, the SEO Specialist will collaborate with the content and marketing teams to develop and execute integrated SEO strategies. Key Responsibilities: Plan, execute, and optimize SEO strategies to increase organic search visibility and website traffic. Conduct thorough SEO audits and provide actionable recommendations to improve site performance. Manage and update WordPress websites, ensuring strong UX/UI and technical SEO compatibility. Develop, run, and optimize paid advertising campaigns using Google Ads (Search, Display, Shopping). Analyze performance metrics and prepare regular reports to assess campaign effectiveness. Stay up-to-date with digital marketing trends, algorithm updates, and best practices. Collaborate with content creators, developers, and marketing teams to align efforts with business goals. Qualifications - Strong knowledge of SEO best practices, keyword research, and on-page SEO - Experience with SEO tools such as Google Analytics, Google Search Console, and SEO software - Ability to conduct performance analysis and apply data-driven methodologies - Content optimization and technical SEO skills - Excellent written and verbal communication skills - Ability to work collaboratively with cross-functional teams - Experience in the travel industry is a plus - Bachelor's degree in Marketing, Business, or related field

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