Digital Marketing Specialist

Job Description About Enate Enate is on a mission to make every service run like clockwork. Our orchestration and AI solution has been purpose-built by experts to tackle the complexities of service delivery. We orchestrate work across teams, systems and workers, so businesses can run smoother operations at scale. Why join us We're a global software brand at the intersection of technology and business services, without the chaos of a typical start-up. You'll join a friendly, no-ego team where people support each other and every voice is heard. Work remotely with the flexibility that suits you. We also get together for global retreats and team socials. We're a really lovely place to work, but don't just take our word for it. Check out our 4.8 rating onGlassdoor, and read whatEnate employees have to say. About the Role We are looking for a hands-on, results-drivenDigital Marketing Executiveto be an integral part of our Account-Based Marketing (ABM) program. This role will execute targeted LinkedIn campaigns, website retargeting strategies, and build sophisticated nurture flows that move prospects through the buying journey. You'll work closely with our Growth Lead to drive engagement with high-value target accounts in the Business Services sector. What You'll Be Doing - ABM Campaign Execution:Run and optimise LinkedIn advertising campaigns targeting specific accounts and personas within our ABM program. - Nurture Flow Development:Build and optimise automated email nurture sequences in HubSpot that guide prospects through awareness, consideration, and decision stages. - Marketing Automation:Create workflows, lead scoring rules, and lifecycle automation in HubSpot to support seamless hand-offs between marketing and sales. - Campaign Performance:Track, analyse, and report on campaign metrics including engagement rates, MQL generation, and funnel progression to continuously improve performance. - Website Retargeting:Set up and manage retargeting campaigns to re-engage website visitors and ABM contacts across digital channels. - Content Coordination:Work with the marketing team to align campaign messaging with buyer journey stages and ensure content is properly deployed across channels. - Data Management:Maintain clean campaign data in HubSpot, ensuring proper tracking and attribution of marketing touchpoints. - Cross-Channel Integration:Ensure LinkedIn campaigns, email nurture, and retargeting work cohesively as part of an integrated ABM strategy. - Collaboration:Partner with the Revenue Operations Manager to optimise HubSpot workflows and with BDRs to ensure smooth lead handover processes. Requirements - At least 4 years of experience in digital marketing, demand generation, or ABM roles, ideally in B2B SaaS or technology. - Proven experience managingLinkedIn advertising campaigns(LinkedIn Campaign Manager), including audience targeting, ad creative, and budget management. - Hands-on experience withHubSpotor similar marketing automation platforms, including workflow creation, email campaigns, and lead nurturing. - Strong understanding of the B2B buyer journey and how to map content and touchpoints to different stages. - Experience withwebsite retargetingand programmatic advertising platforms. - An analytical mindset with the ability to interpret campaign data and make optimisation decisions. - Excellent project management skills with the ability to manage multiple campaigns simultaneously. - Strong written and verbal communication skills in English. Preferred Qualifications - HubSpot Marketing Software Certification - Experience with ABM platforms or strategies (e.g., Apollo, Freckle, Clay, Dreamdata or similar) - Familiarity with lead scoring models and intent data - Understanding of attribution and multi-touch marketing measurement - Experience working in fast-paced, high-growth environments Why Join Enate - Be part of a smart, ambitious, and supportive team - Work at the heart of a growing company on a mission to change how operations are run - Play a key role in building our ABM engine and driving revenue growth - Access real opportunities for personal and professional growth - Flexible, remote-first culture with a strong team spirit - Competitive salary and benefits Sound like you Apply now and let's grow together.