Director of Demand Generation

3 weeks ago

Mumbai, India Pepper Content Full time

Core Goal: Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive qualified pipeline.

Key Responsibilities

- Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.
- Lead SDR team and ensure outbound messaging + cadence efficiency.
- Scale inbound via SEO, SEM, LinkedIn, and webinars.
- Partner with Content and ABM teams to deliver campaign assets that convert.
- Set, track, and report on pipeline contribution goals (MQL → SQL → Meeting).
- Constantly optimize campaigns with a data-driven approach to improve conversion rates and ROI.

KPIs

- Meetings booked (core metric)
- Pipeline contribution (SQLs, Opps created)
- SDR performance metrics (connect rates, response rates)
- Campaign ROI and CAC efficiency

Ideal Background

- 7–10 years in B2B SaaS/Enterprise demand gen
- Proven track record of owning pipeline targets and building outbound/inbound engines
- Experience managing SDRs and multi-channel demand programs

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