Director of Demand Generation

2 weeks ago


Mumbai, India Pepper Full time

Core Goal: Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline. Key Responsibilities - Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns. - Lead SDR team and ensure outbound messaging + cadence efficiency. - Scale inbound via SEO, SEM, LinkedIn, and webinars. - Partner with Content and ABM teams to deliver campaign assets that convert. - Set, track, and report on pipeline contribution goals (MQL → SQL → Meeting). - Constantly optimize campaigns with a data-driven approach to improve conversion rates and ROI. KPIs - Meetings booked (core metric) - Pipeline contribution (SQLs, Opps created) - SDR performance metrics (connect rates, response rates) - Campaign ROI and CAC efficiency Ideal Background - 10+ years in B2B SaaS/Enterprise demand gen - Proven track record of owning pipeline targets and building outbound/inbound engines - Experience managing SDRs and multi-channel demand programs



  • Mumbai, India Pepper Content Full time

    Core Goal : Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.Key ResponsibilitiesOwn overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.Lead SDR team and ensure outbound messaging + cadence...


  • Mumbai, India Pepper Content Full time

    Core Goal: Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.Key ResponsibilitiesOwn overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.Lead SDR team and ensure outbound messaging + cadence...


  • Mumbai, India Pepper Content Full time

    Core Goal: Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.Key ResponsibilitiesOwn overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.Lead SDR team and ensure outbound messaging + cadence...


  • Mumbai, India Pepper Full time

    Core Goal: Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.Key ResponsibilitiesOwn overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.Lead SDR team and ensure outbound messaging + cadence...


  • mumbai, India Pepper Full time

    Core Goal: Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.Key ResponsibilitiesOwn overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.Lead SDR team and ensure outbound messaging + cadence...


  • Mumbai, India Pepper Content Full time

    Core Goal: Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.Key Responsibilities- Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.- Lead SDR team and ensure outbound messaging + cadence...


  • Mumbai, India Pepper Full time

    Core Goal: Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.Key Responsibilities- Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.- Lead SDR team and ensure outbound messaging + cadence...


  • Mumbai, India Pepper Content Full time

    Core Goal : Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline. Key Responsibilities Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns. Lead SDR team and ensure outbound messaging + cadence efficiency....


  • Mumbai, India Pepper Full time

    Core Goal : Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline. Key Responsibilities Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns. Lead SDR team and ensure outbound messaging + cadence efficiency....


  • Mumbai, India Pepper Content Full time

    Core Goal: Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.Key Responsibilities- Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.- Lead SDR team and ensure outbound messaging + cadence...