Senior Specialist

2 days ago


Pune Maharashtra, India Mastercard Full time

Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide Together with our customers we re helping build a sustainable economy where everyone can prosper We support a wide range of digital payments choices making transactions secure simple smart and accessible Our technology and innovation partnerships and networks combine to deliver a unique set of products and services that help people businesses and governments realize their greatest potential Title and Summary Senior Specialist - Search Marketing Content Strategy AEO SEO SEM Senior Specialist - Search Marketing Content Strategy AEO SEO SEM Overview The Global Digital Marketing team is looking for a Senior Specialist in the area of search marketing to drive search marketing campaigns AEO SEO SEM and content strategy for traditional search engines as well as AI answer engines This would be an individual contributor role and an ideal candidate will play a crucial role to improve our brand visibility build a strong online presence and assist in achieving larger marketing objectives through search marketing Role Independently managing and executing end-to-end search marketing AEO SEO SEM campaigns for various Mastercard digital assets Communicating with different business units to understand their objectives and accordingly developing search marketing strategies executing them to help achieve their goals Creating content strategy developing high-quality optimized content related to search marketing Performing SEO AEO technical audits on-page optimization on a regular basis to maintain search engine friendliness of the sites Analyzing search performance and generating insightful reports and dashboards Staying updated with the latest trends in search marketing along with developments in AI search and implementing them in day-to-day work Contributing to the ongoing development of best practices and guidelines to be followed in the area of AEO SEO SEM Improving work efficiency by leveraging tools automating processes Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals Guiding mentoring junior members of the team to help them deliver effectively efficiently All About You Overall 7-9 years of career experience in the similar field Must have strong proven experience in the field of search marketing AEO SEO SEM Must have good experience in the field of web analytics Must have excellent written and verbal communication skills Must have high proficiency in MS Excel PowerPoint Word Must have solid understanding and experience working on platforms like Google Search Console Google Ads Adobe Analytics Good to have experience in mentoring junior team members Good to have an understanding of HTML CSS JavaScript Can easily collaborate with different teams within the organization Have advanced analytical and problem-solving skills Corporate Security Responsibility All activities involving access to Mastercard assets information and networks comes with an inherent risk to the organization and therefore it is expected that every person working for or on behalf of Mastercard is responsible for information security and must Abide by Mastercard s security policies and practices Ensure the confidentiality and integrity of the information being accessed Report any suspected information security violation or breach and Complete all periodic mandatory security trainings in accordance with Mastercard s guidelines



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