Digital Media Buyer

7 days ago

Sahibzada Ajit Singh Nagar, India Lytegen Full time

About the Role

We’re looking for a results-driven Digital Media Buyer to take full ownership of our Meta campaigns (Facebook/Instagram). This is not just a “launch and forget” role — we need someone who lives in the data, thinks strategically, and executes with precision. You’ll manage large budgets, multiple creatives, and campaigns across different audiences — ensuring performance, scalability, and profitability.

Key Responsibilities

- Plan, launch, and optimize Meta (Facebook/Instagram) ad campaigns end-to-end.

- Manage multiple campaigns and creatives simultaneously, ensuring A/B testing and performance tracking.

- Analyze campaign data daily and adjust strategies to maximize ROI.

- Develop full-funnel strategies (awareness, retargeting, conversion).

- Collaborate with creative/design teams to brief and refine ad assets.

- Provide regular performance reports with clear insights and recommendations.

Stay up-to-date with platform updates, trends, and best practices.

Requirements

Required Skills

- Proven expertise in Meta Ads Manager with hands-on management of large-scale budgets.

- Strong analytical mindset: ability to read data, spot trends, and pivot strategies quickly.

- Deep understanding of audience targeting, bidding strategies, attribution, and pixel/tracking setups.

- Experience managing multiple creatives and running structured A/B tests.

- Excellent communication skills and accountability — must be on top of every detail.

Qualifications

- 2+ years of experience running Meta campaigns at scale (agency or brand side).

- Demonstrated success in driving measurable results (leads, sales, ROAS).

- Strong command of campaign tracking tools (Google Analytics, Meta reporting, etc.).

- Comfortable managing budgets ranging from mid-five figures to six figures monthly.

Who We’re Looking For

- Someone obsessed with execution and results, not just theory.

- Highly organized and proactive — the type of person who catches issues before they become problems.

- A professional who thrives in a fast-moving environment and takes full ownership of outcomes.

- Leadership skills are a plus for future growth, but right now we’re prioritizing execution and sharpness.

Benefits

- Competitive Compensation – Attractive salary package with performance-based incentives.
- Global Exposure – Direct collaboration with U.S. leadership and cross-border teams.
- Career Growth – Clear progression path toward senior leadership roles in a fast-scaling company.
- Impact-Driven Work – Be part of the renewable energy sector and contribute to sustainability.
- Professional Development – Opportunities to lead cross-functional projects, implement global best practices, and upskill through learning initiatives.
- Collaborative Culture – Work with driven, talented peers in an inclusive and supportive environment.
- Work Stability & Vision – Join a company with strong long-term growth plans and a mission-driven culture.
- Leadership Autonomy – Freedom to design and execute operations strategies, with the trust of global leadership.
- Recognition & Rewards – Regular acknowledgment for high performance and impact delivered.

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