Digital Media Buyer

7 days ago

Nagar Sahibzada Ajit Singh Nagar India Lytegen Full time

Job Description

About The Role

We're looking for a results-driven Digital Media Buyer to take full ownership of our Meta campaigns (Facebook/Instagram). This is not just a launch and forget role we need someone who lives in the data, thinks strategically, and executes with precision. You'll manage large budgets, multiple creatives, and campaigns across different audiences ensuring performance, scalability, and profitability.

Key Responsibilities

- Plan, launch, and optimize Meta (Facebook/Instagram) ad campaigns end-to-end
- Manage multiple campaigns and creatives simultaneously, ensuring A/B testing and performance tracking
- Analyze campaign data daily and adjust strategies to maximize ROI
- Develop full-funnel strategies (awareness, retargeting, conversion)
- Collaborate with creative/design teams to brief and refine ad assets
- Provide regular performance reports with clear insights and recommendations

Stay up-to-date with platform updates, trends, and best practices.

Requirements

Required Skills

- Proven expertise in Meta Ads Manager with hands-on management of large-scale budgets
- Strong analytical mindset: ability to read data, spot trends, and pivot strategies quickly
- Deep understanding of audience targeting, bidding strategies, attribution, and pixel/tracking setups
- Experience managing multiple creatives and running structured A/B tests
- Excellent communication skills and accountability must be on top of every detail

Qualifications

- 2+ years of experience running Meta campaigns at scale (agency or brand side)
- Demonstrated success in driving measurable results (leads, sales, ROAS)
- Strong command of campaign tracking tools (Google Analytics, Meta reporting, etc.)
- Comfortable managing budgets ranging from mid-five figures to six figures monthly

Who We're Looking For

- Someone obsessed with execution and results, not just theory
- Highly organized and proactive the type of person who catches issues before they become problems
- A professional who thrives in a fast-moving environment and takes full ownership of outcomes
- Leadership skills are a plus for future growth, but right now we're prioritizing execution and sharpness

Benefits

- Competitive Compensation - Attractive salary package with performance-based incentives.
- Global Exposure - Direct collaboration with U.S. leadership and cross-border teams.
- Career Growth - Clear progression path toward senior leadership roles in a fast-scaling company.
- Impact-Driven Work - Be part of the renewable energy sector and contribute to sustainability.
- Professional Development - Opportunities to lead cross-functional projects, implement global best practices, and upskill through learning initiatives.
- Collaborative Culture - Work with driven, talented peers in an inclusive and supportive environment.
- Work Stability & Vision - Join a company with strong long-term growth plans and a mission-driven culture.
- Leadership Autonomy - Freedom to design and execute operations strategies, with the trust of global leadership.
- Recognition & Rewards - Regular acknowledgment for high performance and impact delivered.

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