Senior SEO Specialist

1 week ago

Bengaluru, Karnataka, India SHIELD Full time
SHIELD is a device-first fraud intelligence platform that helps digital businesses worldwide eliminate fake accounts and stop all fraudulent activity.

Powered by SHIELD AI, we identify the root of fraud with the global standard for device identification (SHIELD Device ID) and actionable fraud intelligence, empowering businesses to stay ahead of new and unknown fraud threats.

We are trusted by global unicorns like inDrive, Alibaba, Swiggy, Meesho, TrueMoney, and more. With offices in LA, London, Jakarta, Bengaluru, Beijing, and Singapore, we are rapidly achieving our mission - eliminating unfairness to enable trust for the world.

Responsibilities

- Strategic Planning & Execution: Develop and implement advanced SEO strategies that align with overall business goals.
- Conduct comprehensive SEO audits and provide actionable recommendations.
- Plan and oversee keyword research, competitive analysis, and market trends.
- Optimize website content, metadata, internal linking, and structure for SEO.
- On-Page & Content Optimization: Collaborate with content creators to ensure SEO best practices are embedded in content production.
- Create content briefs based on keyword and search intent research.
- Technical SEO: Monitor and improve site speed, mobile usability, crawlability, indexation, and schema markup.
- Work closely with web developers to implement technical fixes.
- Maintain and optimize XML sitemaps, robots.txt, canonical tags, redirects, etc.
- Off-Page SEO: Develop and manage link-building campaigns and outreach strategies.
- Monitor backlink profiles and address toxic links.
- Build and maintain partnerships for earned media and guest posting opportunities.
- Monitoring, Reporting & Analysis: Track, analyse, and report SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
- Provide regular reports with actionable insights to stakeholders.
- Use data to iterate and continuously improve SEO strategies.

Requirements

- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- 4+ years of proven SEO experience in a senior Experience in SaaS
- In-depth knowledge of search engine algorithms and ranking factors.
- Experience with major SEO tools (e.g., Ahrefs, SEMrush).
- Understanding of HTML, CSS, JavaScript basics, and CMS platforms (e.g., Webflow,WordPress, Shopify).
- Familiarity with GA4, Google Tag Manager, and data visualization tools.
- Excellent analytical, problem-solving, and decision-making skills.
- Strong communication and project management abilities.
- Ability to work independently and collaborate cross-functionally.
- Google Analytics and/or SEO certification(s) a plus.

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