Head-corporate Communication

Responsibilities Support the Adani Group Communications Team to craft a strategy that would spread the brand s message and amplify the brand across the world Develop implement and monitor a cohesive annual marketing plan for the AAHL Company s portfolio for both existing and new airports globally delivering overall company s plans including increased brand awareness strong customer acquisition retention revenue growth and business expansion Set clear current long-term Corporate Communications Brand PR goals objectives for internal teams that help drive customer research define target audiences and encourage use of data and insights to make evidence-based branding decisions via ORM and Customer Voice Conduct market analysis to identify challenges and opportunities for growth via Brand Equity Studies Develop a scalable growth strategy while also optimizing a blend of channels to hit growth targets efficiently Design and review the Corporate Communications Social Media department s budget to realise maximum returns Participate in the quarterly and annual planning of the AAHL company s objectives Develop and implement effective brand marketing campaigns branding and communication strategies Monitor all brand marketing campaigns consistently and improve them when necessary Define measure and report the performance of all media channels campaigns and assess against ROI and KPI goals including Biz understanding relationship counsel and content Collaborate effectively to build the brand Promote the AAHL Company as a leading airport operator to the target audience globally and oversee customer-facing communication across the Company s website blogs press digital media and social channels Ensure good quality accurate content reaches the right consumer timely To Be the Digital expert Devise implement social media advertising strategies to ensure that the organization approaches the correct audience and maximizes its return on investment Co-Create policies for SEO to ensure the company outranks competing pages Build oversee and manage the company s media relations including creative public relations digital social media and support all other methods of advertising Provide guidance and ideas to organize effective Non Aero marketing events Partner on corporate communications to deliver a consistent message for the brand Adani Group Supervise the company s market research community relations and guest service Identify market potentials and data analytics by leading market and customer research Work with agencies that bring expertise in business intelligence trend tracking etc 11 Understand changing market dynamics and prepare the AAHL company by developing and implementing strategies to meet the changes in the marketplace Analyze the competition and review results of market research thereby adjusting the company s marketing strategy accordingly 12 Develop strategic alliances partnerships to support marketing initiatives Stay up to date with the latest technology and best practices 13 Partner with the Marketing Human Resources team to attract develop and retain diverse high-performing talent that will not only lead the organization today but also strengthen the bench for the future growth of airports 14 Provide thought leadership and strategic counsel Represent the voice of the customer within the organization prepare regular reports presentations bring insights to cross-functional stakeholders across the executive leadership team and at AAHL Ensure alignment with key stakeholders on mutual goals and drive adoption through a variety of Corporate Communications efforts 15 Continuously evaluate the airport s involvement in various marketing mediums Also develop strong working relationships across airport s to proactively ensure effective positioning for them in the market Enable development of brand specific campaigns promotions and collateral to drive revenue and meet brand objectives including creative marketing projects including social media editorial content public relations cultural partnerships and special events 16 Work effectively in a highly complex matrixed organization Maintain positive relationships and high visibility in relative business groups Qualifications An ideal candidate will possess a postgraduate degree in Corporate Communications Marketing and come with over 15 years of experience in Corporate Communication Branding Insights having worked in the luxury space Strong grounding in classic Corporate Communications Marketing skills Track record of developing and executing marketing objectives and strategies An in-depth understanding of marketing including digital social media public relations loyalty strategic alliances and partnerships events and promotions and a passion for brand building and positioning Ability to provide forward-thinking ideas to create brand differentiation Experience managing a variety of projects end-to-end including paid advertising campaigns digital marketing social media techniques communications as well as events Demonstrable experience designing and implementing successful marketing campaigns Understanding of customer purchase funnels and luxury consumer behaviour Luxury mindset with a solid marketing background preferably someone with a strong network within the luxury world of opinion formers Track record of driving the marketing function with a keen focus on monetisation and overall ROI Demonstrated experience in influencing the direct owned channel strategies of companies to drive results Solid knowledge of SEO web analytics and Google AdWords Experience with CRM software and digital and social media marketing tools and techniques Knowledge of current marketing mobile and technology best practices Relevant exposure in the new digital space including online marketing advertising etc Significant demonstrable experience in consumer insight and planning and analysis of large data sets Experience of managing media and understand crisis communications Experience of managing a team for reasonable scale Experience of working with multinationals with highly complex matrix structures and a strong focus on compliance processes International exposure would be an advantage Experience in either aviation hospitality or broader travel industry will be an added advantage KEY SKILLS COMPETENCIES Passionate self-starter entrepreneurial and hands-on professional who will be a creative storyteller Strong innovation and creative mindset to propose different approaches to achieve business objectives taking into account market opportunities and risks Commercial awareness strategic thinking ability to easily work with and relate to different audiences both internally and externally Highly confident intellectual dynamic and competent individual with an ability to adapt to a constantly changing market Highly organised systematic and methodical - a planner as well as an implementer Overall goal oriented and a multi-tasker with a keen attention to detail and ability to plan prioritize monitor and respond to changes quickly manage complex projects and deliver to the highest standard Strong analytical and project management skills Data focused mindset with high levels of customer centricity driven intrinsically and holistically by customer Must bring innovative thinking Ability to overcome and manage deadlines business issues and crisis Effective stakeholder management skills - both internal external Strong inter-personal skills with an ability to work with a diverse team in terms of seniority function and culture Ability to influence people at all levels in the organization and secure their buy in and commitment even in places where there is no direct authority Strong leadership skills particularly in terms of hiring engaging inspiring and developing talent and driving superior performance Ability to establish priorities and deliver effectively through the wider team Ability to direct a group towards a common vision Being creative while possessing a healthy sense of humour and charm that will complement the candidate s professional skills High levels of integrity and professional work ethics Most importantly demonstrates effective verbal and written communication skills