Marketing and Communications Senior Manager, India

4 weeks ago

Delhi India Bvlgari Full time

Job Description

Mission:

As the Marketing and Communications Senior Manager, you will be instrumental in contextualizing Bulgari's global strategy to the Indian market. You will lead a talented team to develop and implement innovative marketing and communications campaigns that elevate our brand's prestige and drive sales.

Job responsibilities:

Brand Strategy:

- Develop and oversee the execution of a comprehensive marketing strategy that aligns with global directives and addresses local marketing needs.
- Define and maintain a strong brand identity and positioning across all touchpoints, including digital, print, and experiential.
- Identify and capitalize on emerging trends to ensure the brand remains relevant and innovative.

Marketing Campaigns:

- Conceptualize, plan, and execute integrated marketing campaigns, including product launches, seasonal promotions, and brand awareness initiatives.
- Collaborate with creative agencies and internal teams to develop compelling marketing materials, such as advertising, social media content, and print collateral.
- Manage the marketing budget and measure the ROI of all marketing activities to optimize resource allocation.

Public Relations:

- Build and maintain strong relationships with key Celebs, influencers, thought leaders and media partners.
- Develop and execute strategic PR plans that drive topicality and visibility.
- Develop market specific content balancing global codes with local relevance.
- Identify and leverage opportunities for meaningful partnerships with the local arts and crafts eco-system and foraging

Digital Marketing:

- Lead the development and execution of digital marketing strategies, including social media, email marketing, and SEO/SEM.
- Optimize the brand's website and e-commerce platform to drive traffic and conversions.
- Utilize data analytics to measure the effectiveness of digital campaigns and make data-driven decisions.

Event Management:

- Plan and execute high-profile events, such as fashion shows, trunk shows, and VIP experiences.
- Manage event budgets and logistics to ensure seamless execution.

Team Leadership:

- Lead and inspire a team of marketing and communications professionals.
- Recruit, develop, and retain top talent.
- Foster a collaborative and creative work environment.

Budget Management:

- Allocate budgets in a strategic and efficient manager that is aligned with local priorities and maximizes efficacy.
- Ensure timely reporting to regional and global stakeholders

Qualifications:

- Minimum of 10 years of experience in a relevant role.
- Demonstrated success in managing 360-degree MARCOM mandates, either within a luxury brand or a global consumer-facing brand.
- Strong understanding of the luxury market and consumer behavior.
- Exceptional leadership and management skills.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Experience in managing budgets and resources.
- Proficiency in digital marketing tools and analytics.
- A passion for luxury and a keen eye for detail
- Advanced Power point skills

We invite qualified candidates to submit their applications directly through the link provided.

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